Franz-Rudolph Esch – författare
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1 produkter
Strategie und Technik der Werbung
Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse
Av Franz-Rudolph Esch, Werner Kroeber-Riel
E-bok, 2015
453 kr
Lägg i varukorg
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and …
