Franziska Pfund – författare

Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, language: English, abstract: The extent of children's understanding of advertising messages and theinfluence of advertising on children is a topic that still has to be researched. But certain is, that the process of consumer socialization has an enormousinfluence on children s attitude and perception of advertising. Television advertising is still the most common and most important way ofcommunicating messages to children. It will be discussed, how and whenchildren start being able to distinguish commercials from program and whenthey can understand the advertising intent. A further crucial point is how andto which extent television advertising does influence children on their brandperceptions. An important part of television advertising targeted to children isabout food. The effects on children and some measures as well as howadvertisers are convincing children will be discussed. There are numerous alternative marketing activities aimed at children thathave a great impact and some of them will be illustrated. Concluding, thispaper will give some future directions of research. [...]

Seminar paper from the year 2002 in the subject Economics - Case Scenarios, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Economics), course: Modern Economic Systems, language: English, abstract: In South Africa the transformation of higher education is part of the broad politicaland socio-economic transition to democracy characterising the country and itspeople. The transformation of higher education is not only a comprehensive process,but also a radical one. Furthermore, it is a precipitous process almost daily areshifts of emphasis and new issues which dominate the higher education debate. In the second chapter this paper will give an insight in the South Africa s system ofhigher education during apartheid with a special focus on the role that the stateplayed , as this makes clear the reason for any transformation. When discussing the transformation of South Africa s higher education system, thefirst item of business involves changing the racial complexion of university studentand staff profiles. Therefore it is necessary to discuss access policies for studentsand affirmative action programmes concerning staff policies. In the fourth chapter future perspectives, such as distance learning programmes, andchallenges will be considered that universities in South Africa are facing nowadays. The centre of attention are the miscellaneous influences on the higher educationsystem. Finally, this paper will make clear the importance for South African highereducation institutions to develop a multi-dimensional view of diversity. [...]

Seminar paper from the year 2002 in the subject Didactics for the subject English - Miscellaneous, grade: 2,0 (B), Stellenbosch Universitiy (International Office), course: Advanced English Writing Skills, language: English, abstract: The relevance of this topic is shown by the following true story of the Gerber Company: Gerber once decided to sell their brand of baby food in a West African country. They exported the product and ran the same copy that had been selling jars for them by the billion since 1926. They put the famous label on the jar, with the baby wearing a big smile which, over the years, had helped them become a household name back home. Reports soon came back from the distributor, announcing zero sales. Later, reports came back on the national news, telling or rioting in the streets, and casualties. Worried company chiefs watching television back home in the Unites States thought they glimpsed people burning copies of their poster in the background. Much later, it transpired that in many African countries, there was a very real but hitherto undocumented assumption that what you see on the label is what's in the jar. This came over to consumers as a coarse hint that the little boy, far from endorsing the product, was the product: people thought they were being expected to feed their black babies with white baby. Sensibilities were naturally offended by this immodest proposal, and outrage soon gave way to violence. (Anholt, 2000:51)This story shows that culture has an enormous impact on advertisements. The fact that makes it more important than it has never been before, is globalization. As more and more companies are taking the decision to market their products abroad, they are facing cultural and linguistic dilemmas which international advertising invariably raises. This report aims to give an insight into this complex subject. [...]

Seminar paper from the year 2002 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Hof, language: English, abstract: Since the adoption of the policies of reform and the opening to the outside world,China s tourism has entered a stage of rapid development. Being a country rich intourism resources, it has become a demanded destination in Asia for tourists from allover the world, but also domestic tourism is growing vigorously. This paper is divided in four parts. Chapter one will give an insight into importantfactors concerning China s tourism industry and explain its economical and politicalsituation. Besides, investments in tourism will be explained. Chapter two illustratesChina s tourism market, considering tourism operation and management, crucialregulations, infrastructure development but also human resources as well as mediaand advertising. Chapter three points out the impact of the World TourismOrganization on China s tourism industry and illustrates through which projects theorganization has helped to further development of tourism. In chapter four the mainpoints will be summarized.