Friederike Esther Rhein – författare
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2 produkter
Dynamics of Green Innovation in B2B Industries
A Systems Approach to Explain the Diffusion of Bioplastics
Häftad, 2020
510 kr
Lägg i varukorg
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative …
Dynamics of Green Innovation in B2B Industries
A Systems Approach to Explain the Diffusion of Bioplastics
E-bok, 2020
657 kr
Lägg i varukorg
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative …