Friederike Esther Rhein - Böcker
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Dynamics of Green Innovation in B2B Industries
A Systems Approach to Explain the Diffusion of Bioplastics
Häftad, Engelska, 2020
496 kr
Skickas inom 10-15 vardagar
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process.