Friedrich Glauner – författare

This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition designed to last, and grounded in the values espoused and actively practiced by the organization. These values are in turn the product of a values creation process, which is essential to  any business trying to ensure its viability in the long run. A concise step-by-step process explains how this process can be introduced to keep companies competitive for and in the future.In subsequent chapters, the book describes key challenges for modern management, introduces a paradigm of sustainable management, and presents roadmaps to future viability and axioms of viable business management. Active practitioners in executive and operational management roles, research and development, innovation management, human resources, sustainability, or process management will benefit from thisvolume. Given its scope of coverage, the book offers a valuable resource for lecturers and students in business management, economics, law, and sustainability-related degree courses.

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises produce a dynamic of unbridled disruption, concentration and erosion of human and natural resources. The book analyzes how, in the face of this dynamic, once successful business models increasingly lead to existential jeopardy.The book embeds its argument in the impact of technological change on strategy in general. It subsequently analyzes the degree of rationality in the strategy building process to juxtapose revenue and responsibility as the fundamental principles of diverging strategic concepts. In its central chapters the book explores the benefits of consciousness-driven business models and value-added strategies for the awareness markets of the future and their impact on team excellence and resource handling. It develops an understanding of how corporations can function as ecosystems – fostering the growth and development of the resources they operate on, rather than being based on their exploitation. Understanding this structure of viable future business models is the overall theme of this pioneering book.“This book endeavors to set out yet another paradigm for a viable economics, the paradigm of ethicology. It seeks to replace the concepts of  competition, scarcity and growth with strategies and business models based on resource creation, added values cycles, enrichment and symbiosis in line with the awareness economy it describes.” Hunter Lovins,President and Founder of Natural Capitalism Solutions“... a very basic paradigm shift in our future strategies …”Henner Klein, Chairman Emeritus A.T. Kearney“The book stands right on the tectonic fault line between our old and our new reality. It manages to do both: analyze the shifting paradigms and provoke new thinking.”Dr. Martin R. Stuchtey, Director of the McKinsey Center for Business & Environment“This book is raising the bar. His vision dares to rethink the principles of the liberal and social market economy in a globalized business world.”Prof. Dr. René Schmidpeter, CBS Köln“A book worth reading and reflecting on. Onwards to an economy that works for 100% of humanity.” Michael Pirson,Associate Professor, Director Center for Humanistic Management, Fordham University and Research Fellow, Harvard University„ … powerful arguments and practical guidance on how companies can become sustainable and live up to the realities of global enterprise …”Michael Hilti, Hilti AG

This book answers the question of how soft factors such as corporate cultures and individual and corporate values can be transparently steered. With its C4 management tool and reflecting the seven driving forces of corporate culture, the Values Cockpit is a powerful solution designed to steer all dimensions and processes of a company, pursuing a lean approach. The book links strategic approaches on how to steer a company towards excellence with insights into the driving forces of human thoughts and actions. It subsequently introduces the Values Cockpit, which allows individual corporate cultures to be developed and controlled on the basis of a rational approach. It has since become commonplace that, for the best companies in the world, it is their great corporate culture that sustains their excellence and economic success. In order to establish such a corporate culture, all corporate values must be thoroughly controlled, steered and measured. This book serves as an essential guide, helping companies to reach these goals and ensure their sustainable economic success.

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield.

This book answers the question of how soft factors such as corporate cultures and individual and corporate values can be transparently steered.

Das essentials zeigt den Weg auf, wie Unternehmen sich mit zukunftsfähigen Geschäftsmodellen und einer werteorientierten Unternehmenskultur erfolgreich im Markt behaupten können. Der Ausgangspunkt hierfür ist die Entwicklung eines Nutzenversprechens, das langfristig trägt. Hierbei spielen die gelebten Unternehmenswerte die zentrale Rolle. Ihre Schöpfung ist der zentrale Wertschöpfungsprozess zur Absicherung der Unternehmung. In einer Schritt für Schritt Anleitung wird gezeigt, wie dieser Werteschöpfungsprozess so umgesetzt werden kann, dass das Unternehmen auch auf lange Sicht gesehen wettbewerbsfähig bleibt.

Dieses Buch verknüpft betriebswirtschaftliche Ansätze zur Steuerung von Unternehmensprozessen mit interdisziplinären Forschungsergebnissen zu den Treiberkräften menschlichen Denkens und institutionellen Handelns. Das Resultat, der Wertecockpit, zeigt, dass die Steuerung der Wertekultur ein Wertschöpfungsprozess ist, der die Grundlage für alle anderen Unternehmensprozesse bildet und über die Zukunftsfähigkeit von Unternehmen entscheidet.

Im Buch wird beschrieben, wie und nach welchen Kriterien der Aufbau zukunftsfähiger Geschäftsmodelle erfolgen kann. Der Weg zu den Wettbewerbsvorteilen von morgen erfordert die Entwicklung von Geschäftsmodellen, die die zentrale Ressource der Zukunft erschließen: »Bewusstsein«. Das Erkennen von Bewusstseinsressourcen mündet in eine Bewusstseinsökonomie, die den Rahmen der Märkte von morgen definiert. In ihnen sind jene Unternehmen erfolgreich, deren Geschäftsmodelle auf einer substantiellen Nutzenstiftung basieren, die im Kern ressourcenschöpfend ist. In ihrer Gesamtbilanz führen sie zu Ressourcenwachstum und nicht, wie heute üblich, zu ihrer irreversiblen Vernichtung. Analog zu Ökosystemen, die die eigene Ressourcenbasis kontinuierlich verbreitern und vertiefen, begründen ressourcenschöpfende Geschäftsmodelle Mehrwertkreisläufe, die das Unternehmen auch bei disruptiven Marktentwicklungen bestehen lassen.