Gabe Zichermann - Böcker

THE REVOLUTION WILL BE GAMIFIED

MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHIND

Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

With The Gamification Revolution you'll learn how top companies:

Recruit and retain the best talent from the gamer generation and beyondTrain employees and drive excellence with noncash incentivesCut through the market noise and ignite consumer sales growthGenerate unprecedented customer loyalty without breaking the bank

Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.

As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.

You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to yourspecific needs.

It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.

If you're going to play the game, this is how you play it. To win.

Praise for The Gamification Revolution:

"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, andauthor of the New York Times bestseller By Invitation Only

"In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The GamificationRevolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU

"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helpedthe Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute

"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players.Most games are played as an excuse to socialize, not to achieve.Status is worth 10x more than cash to most consumers.Badges are not enough: but they are important.You don’t need to offer real-world prizing to run a blockbuster sweepstakes.And learn even more: How to architect a point system that worksDesigning the funware loop: the basics of points, badges, levels, leaderboards and challengesMaximizing the value and impact of badgesFuture-proofing your designChallenging users without distractionBased on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.Are you ready to play?