Gabriel Weinberg – författare

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

'An invaluable resource for making sense of the world, making good decisions, and placing smart bets. A fast-paced and fun read jam-packed with useful information on every page.' Annie Duke, author of Thinking in Bets________________­­­­­­­­­­­­­­­­­­­­­­­Turn yourself into a superthinker and make the right decisions every time.You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity?Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space.- Note your frame of reference before debating someone with different political views. If you understand how your perspective contrasts with someone else's you can prevent the conversation from getting hostile.- Apply the sunk cost fallacy to the end of a doomed project. Just because you've put a lot of hours into it doesn't mean that you have to keep going.- Before blaming someone, consider Hanlon's Razor, 'Never attribute to malice that which is adequately explained by carelessness'.- Try to solve mysteries with Occam's Razor, 'Among competing hypotheses, the one with the fewest assumptions should be selected'. When you hear hoof beats, think of horses not zebras.Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distils the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.________________'Internalizing these mental models will help you understand the world around you. Once you can spot them, you can change your own behavior to avoid common traps, adjust how you interact with people to get better results, and maybe even articulate new mental models of the world that have yet to be discovered.' Brian Armstrong, co-founder and CEO, Coinbase'You can't really know anything if you just remember isolated facts. If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head.' Charlie Munger, vice chairman, Berkshire Hathaway