Gabrielle Kuiper – författare

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1 produkter

1. 

   Imagineering: Innovation in the Experience Economy

   Av Gabrielle Kuiper, Bert Smit

   Häftad, 2014

   653 kr

   Lägg i varukorg

   To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that …