Gad Saad - Böcker

"Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON*USA TODAY NATIONAL BESTSELLER*There's a war against truth... and if we don't win it, intellectual freedom will be a casualty.The West’s commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness.Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech.The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful weapons to fight back with—if we have the courage to use them.A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights, The Parasitic Mind will be the most controversial and talked-about book of the year.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

The bestselling author of The Parasitic Mind shows why empathy in politics leads to civilizational collapse.What happens when a society elevates victimhood to a virtue and decides that punishment is cruel? You get the disease Dr. Gad Saad calls suicidal empathy. And the West may be terminally infected.In his new book, Suicidal Empathy, Saad unleashes a blistering critique of maladaptively irrational altruism that has gripped our culture. This mind parasite hijacked the empathy module of our progressive elite, leading to a catastrophic miscalibration of moral priorities. The results are everywhere: from coddling violent criminals to protecting rapists to branding self-defense as toxic behavior. We are witnessing a civilization in rapid decline. Lunatic policies are instituted because we prioritize the feelings of ostensibly marginalized groups over The Truth, criminals over victims, and squatters over homeowners. This is not humane; it’s an active dismantling of the pillars that keep us safe and free.This crisis of empathy creates a horrifying system of inverse morality where the strong and successful are demonized, and the destructive are celebrated. Just look at the insane inversions we tolerate daily: we prefer illegal migrants over our own legal citizens and veterans, permit drug addicts to threaten children’s safety in parks, and elevate transgender 'women' above biological women in sports and safe spaces. Common sense is dying in a deluge of misguided compassion.Suicidal Empathy is your wake-up call. Stop ignoring your survival instincts in the name of political correctness. This isn't just misguided policy; it is the ultimate expression of a culture actively choosing its own demise.

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology.Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others):appearance-enhancing products and services;financial and physical risk-taking;use of sexual imagery and the depictions of women in advertising; andtelevision programs, movies, songs, music videos, literature, religion, and art.The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology.Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others):appearance-enhancing products and services;financial and physical risk-taking;use of sexual imagery and the depictions of women in advertising; andtelevision programs, movies, songs, music videos, literature, religion, and art.The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

"Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON*USA TODAY NATIONAL BESTSELLER*There's a war against truth... and if we don't win it, intellectual freedom will be a casualty.The West’s commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness.Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech.The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerfulweapons to fight back with—if we have the courage to use them.A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights, The Parasitic Mind will be the most controversial and talked-about book of the year.

Professor and "de facto global therapist" to an ever-growing audience of hundreds of thousands of people builds on national bestseller The Parasitic Mind to argue that happiness is not merely a changeable mood but a process toward which we can strive by following some basic steps that have been known to humans for millennia.Happiness Is a FactIt is a scientific fact, which means we can measure it, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings.Or so says, Professor Gad Saad, author of the sensational national bestseller The Parasitic Mind and popular host of The Saad Truth podcast. Professor Saad roams through the scientific studies, the wisdom of ancient philosophy and religion, and his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity to provide one of the most provocative, helpful, and entertaining reads you are likely to encounter.In The Saad Truth about Happiness you’ll learn the secrets to living the good life, including: How to live the life you want—not necessarily the life expected of you Why resilience is a key to happiness Why your career needs to have a higher purpose than a paycheck How variety truly can be the spice of life Why marriage is so important How Aristotle had it right when he preached moderation Why you should take a hint from your dog and realise that playfulness equals happiness Enlightening, bold, and good-humoured, The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a “de facto global therapist” to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.

The Quest for Happiness Is a Universal Fact.It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings.So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing new book, he roams through the scientific studies, culls the wisdom of ancient philosophy and religion, and draws on his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity.In The Saad Truth about Happiness you’ll learn the secrets to living the good life, including:• How to live the life you want—not necessarily the life expected of you• Why resilience is a key to happiness• Why your career needs to have a higher purpose than a paycheck• Why variety truly can be the spice of life• Why choosing the right spouse is so important• Why Aristotle had it right when he preached moderation• Why you should take a hint from your dog and realize that playfulness equals happinessThe Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.

An unparalleled group of prominent scholars from wide-ranging disciplines detail ongoing efforts to impose ideological restrictions on science and scholarship throughout western society.From assaults on merit-based hiring to the policing of language and replacing well-established, disciplinary scholarship by ideological mantras, current science and scholarship is under threat throughout western institutions. As detailed by this group of prominent scholars – who range across many different disciplines and political leanings – the very future of free inquiry and scientific progress is at risk.Many who have spoken up against this threat have lost their positions, and a climate of fear has arisen that strikes at the heart of modern education and research. Banding together to finally speak out, this brave and unprecedented group of scholars issues a clarion call for change.Contributors: Richard Dawkins; Alan Sokal; Niall Ferguson; Gad Saad; Anna Krylov; Jay Tanzman; John Armstrong; Jerry Coyne; Luana Maroja; Sally Satel; Geoff Horsman; Alessandro Strumia; Roger Cohen; Amy Wax; Alex Byrne; Moti Gorin; Judith Suissa; Alice Sullivan; Dorian Abbot; Steven Pinker; Nicholas Christakis; Richard E. Redding.

All individuals who operate in the business sphere, whether as consumers, employers, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. This book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.  To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.