Ganga S. Dhanesh - Böcker

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations Framework (GPRF) as a guiding structure, the book analyzes the influence of political, economic, societal, media, activist, and organizational cultures on public relations in Israel and the United Arab Emirates (UAE).The book first focuses on Israel, investigating how cultural factors influence organizational identity and reputation. The book then shifts to the UAE, exploring how cultural dynamics affect organizational listening and engagement among organizations and publics. By examining the dialectical interaction between local and global cultural factors, the book offers a nuanced understanding of how public relations is practiced in these diverse Middle Eastern contexts.This book provides valuable insights for scholars, practitioners, and students interested in global public relations, intercultural communication, and Middle Eastern studies. It highlights the significance of cultural specificity in shaping public relations strategies and practices, offering a unique contribution to the field’s understanding of public relations in non- Western settings.

Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections – core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence – it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.