Gary M. Erickson – författare
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7 produkter
Dynamic Models of Advertising Competition
Open- and Closed-Loop Extensions
Inbunden, 1991
1131 kr
Lägg i varukorg
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their …
Dynamic Models of Advertising Competition
Inbunden, 2002
1098 kr
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The dynamic modelling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of this text reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three …
Dynamic Models of Advertising Competition
Häftad, 2012
1131 kr
Lägg i varukorg
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand …
Dynamic Models of Advertising Competition
E-bok, 2012
1502 kr
Lägg i varukorg
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand …
Dynamic Models of Advertising Competition
Open- and Closed-Loop Extensions
E-bok, 2013
1502 kr
Lägg i varukorg
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their …
Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions
2014
686 kr
Lägg i varukorg
Dynamic Models of Advertising Competition
Open- and Closed-Loop Extensions
Häftad, 2013
1131 kr
Lägg i varukorg
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their …
