Geoffrey N. Soutar – författare
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4 produkter
Global Market for Higher Education
Sustainable Competitive Strategies for the New Millennium
Av Tim Mazzarol, Geoffrey N. Soutar
Inbunden, 2001
1692 kr
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The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing …
Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
Av Tim Mazzarol, Sophie Reboud m. fl.
Inbunden, 2022
1580 kr
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This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these …
Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
Av Geoffrey N. Soutar, Peter Malone m. fl.
E-bok, 2022
1942 kr
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This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these …
Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
Av Tim Mazzarol, Sophie Reboud m. fl.
Häftad, 2023
1580 kr
Lägg i varukorg
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these …
