George Kress – författare

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2 produkter

1. 

   Practical Techniques of Business Forecasting

   Fundamentals and Applications for Marketing Production, and Financial Managers

   Av George Kress

   Inbunden, 1985

   1095 kr

   Lägg i varukorg

2. 

   Forecasting and Market Analysis Techniques

   A Practical Approach

   Av George Kress, John Snyder

   Inbunden, 1994

   1095 kr

   Lägg i varukorg

   Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt …