George Maxcy – författare

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.

Originally published in 1959, this book was one of the first to give a comprehensive view of the motor industry from an economic standpoint. Although the book concentrates on the UK motor industry, many references are made to that of the USA and other leading automobile manufacturers. Among the subjects discussed are the structure of the British motor industry, the demand for vehicles, the structure of costs, economies of large-scale production, the nature of competition and profits and sources of funds.