Gérard Cliquet – författare
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31 produkter
Géomarketing et géolocalisation
Un marketing spatial dynamique
Av Gérard Cliquet, Jérôme Baray
2019
1667 kr
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Location-Based Marketing
Geomarketing and Geolocation
Inbunden, 2020
1962 kr
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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in …
Geomarketing
Methods and Strategies in Spatial Marketing
Inbunden, 2006
1827 kr
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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply …
Design and Management of Interfirm Networks
Franchise Networks, Cooperatives and Alliances
Av Josef Windsperger, Gérard Cliquet m. fl.
Inbunden, 2019
1587 kr
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Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – …
Design and Management of Interfirm Networks
Franchise Networks, Cooperatives and Alliances
Av Marijana Sreckovic, George Hendrikse m. fl.
E-bok, 2019
1502 kr
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Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – …
Design and Management of Interfirm Networks
Franchise Networks, Cooperatives and Alliances
Av Josef Windsperger, Gérard Cliquet m. fl.
Häftad, 2020
1135 kr
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Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – …
Networks in International Business
Managing Cooperatives, Franchises and Alliances
Av George WJ Hendrikse, Gérard Cliquet m. fl.
Inbunden, 2023
1812 kr
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This contributed volume focuses on the management and governance of international business networks (IBN). Specifically, the chapters refer to theoretical, conceptual, empirical, and case study papers from all areas in economics and management of IBN. These include cooperatives, franchising, retail …
Networks in International Business
Managing Cooperatives, Franchises and Alliances
Av Josef Windsperger, Aveed Raha m. fl.
E-bok, 2023
2341 kr
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This contributed volume focuses on the management and governance of international business networks (IBN). Specifically, the chapters refer to theoretical, conceptual, empirical, and case study papers from all areas in economics and management of IBN. These include cooperatives, franchising, retail …
Networks in International Business
Managing Cooperatives, Franchises and Alliances
Av George WJ Hendrikse, Gérard Cliquet m. fl.
Häftad, 2024
1812 kr
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This contributed volume focuses on the management and governance of international business networks (IBN). Specifically, the chapters refer to theoretical, conceptual, empirical, and case study papers from all areas in economics and management of IBN. These include cooperatives, franchising, retail …
Managing Networks in the Digital Economy
Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization
Av Josef Windsperger, Gérard Cliquet m. fl.
Inbunden, 2025
2265 kr
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This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on digital platform businesses.The book will be of …
Managing Networks in the Digital Economy
Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization
Av George W. J. Hendrikse, Oksana Galak m. fl.
E-bok, 2025
3013 kr
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This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on digital platform businesses. The book will be of …
Managing Networks in the Digital Economy
Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization
Av Josef Windsperger, Gérard Cliquet m. fl.
Häftad, 2026
2260 kr
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This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on digital platform businesses.The book will be of …
Interfirm Networks
Franchising, Cooperatives and Strategic Alliances
Av Josef Windsperger, Gérard Cliquet m. fl.
Inbunden, 2014
1133 kr
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The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal …
Interfirm Networks
Franchising, Cooperatives and Strategic Alliances
Av Georg Hendrikse, Thomas Ehrmann m. fl.
E-bok, 2014
1470 kr
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The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal …
Interfirm Networks
Franchising, Cooperatives and Strategic Alliances
Av Josef Windsperger, Gérard Cliquet m. fl.
Häftad, 2016
1130 kr
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The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal …
Management and Governance of Networks
Franchising, Cooperatives, and Strategic Alliances
Av George W. J. Hendrikse, Gérard Cliquet m. fl.
Inbunden, 2017
2254 kr
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This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. …
Management and Governance of Networks
Franchising, Cooperatives, and Strategic Alliances
Av Josef Windsperger, Thomas Ehrmann m. fl.
E-bok, 2017
2948 kr
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This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. …
Management and Governance of Networks
Franchising, Cooperatives, and Strategic Alliances
Av George W. J. Hendrikse, Gérard Cliquet m. fl.
Häftad, 2018
2461 kr
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This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. …
Network Governance
Alliances, Cooperatives and Franchise Chains
Av Thomas Ehrmann, Josef Windsperger m. fl.
Häftad, 2015
1130 kr
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The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and …
Economics and Management of Franchising Networks
Av Josef Windsperger, Gérard Cliquet m. fl.
Häftad, 2004
1692 kr
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Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, …
Economics and Management of Networks
Franchising, Strategic Alliances, and Cooperatives
Av Gérard Cliquet, George Hendrikse m. fl.
Häftad, 2007
1130 kr
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Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of …
Economics and Management of Networks
Franchising, Strategic Alliances, and Cooperatives
Av Josef Windsperger, Mika Tuunanen m. fl.
E-bok, 2007
1502 kr
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Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of …
Strategy and Governance of Networks
Cooperatives, Franchising, and Strategic Alliances
Av George Hendrikse, Mika Tuunanen m. fl.
Inbunden, 2008
1692 kr
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The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presenting new empirical results on strategic and governance structure issues in cooperatives, franchising networks, alliances, joint ventures and venture …
Strategy and Governance of Networks
Cooperatives, Franchising, and Strategic Alliances
Av Gerard Cliquet, Josef Windsperger m. fl.
E-bok, 2008
2174 kr
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The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presenting new empirical results on strategic and governance structure issues in cooperatives, franchising networks, alliances, joint ventures and venture …
Strategy and Governance of Networks
Cooperatives, Franchising, and Strategic Alliances
Av George Hendrikse, Mika Tuunanen m. fl.
Häftad, 2010
1692 kr
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The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presenting new empirical results on strategic and governance structure issues in cooperatives, franchising networks, alliances, joint ventures and venture …
New Developments in the Theory of Networks
Franchising, Alliances and Cooperatives
Av Mika Tuunanen, Josef Windsperger m. fl.
Inbunden, 2011
1130 kr
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The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency …
New Developments in the Theory of Networks
Franchising, Alliances and Cooperatives
Av George Hendrikse, Gerard Cliquet m. fl.
E-bok, 2011
1459 kr
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The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency …
Economics and Management of Franchising Networks
Av Mika Tuunanen, George Hendrikse m. fl.
E-bok, 2012
2174 kr
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Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, …
New Developments in the Theory of Networks
Franchising, Alliances and Cooperatives
Av Mika Tuunanen, Josef Windsperger m. fl.
Häftad, 2013
1130 kr
Lägg i varukorg
The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency …
Network Governance
Alliances, Cooperatives and Franchise Chains
Av Thomas Ehrmann, Josef Windsperger m. fl.
Inbunden, 2013
1130 kr
Lägg i varukorg
The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and …
