Gerard Hastings – författare
Visar alla böcker från författaren Gerard Hastings. Handla med fri frakt och snabb leverans.
26 produkter
Social Marketing
Why should the Devil have all the best tunes?
E-bok, 2007
536 kr
Lägg i varukorg
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book …
Public Health Branding
Applying marketing for social change
Av W Douglas Evans, Gerard Hastings
Häftad, 2008
1356 kr
Lägg i varukorg
Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship …
Childhood Obesity
Contemporary Issues
Av Noel Cameron, Gerard Hastings m. fl.
Häftad, 2019
1044 kr
Lägg i varukorg
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-to-date account of the increase of obesity in children, its causes, and its prevention. The expert …
Marketing Matrix
How the Corporation Gets Its Power – And How We Can Reclaim It
Inbunden, 2012
2591 kr
Lägg i varukorg
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are …
Marketing Matrix
How the Corporation Gets Its Power – And How We Can Reclaim It
Häftad, 2012
953 kr
Lägg i varukorg
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are …
Childhood Obesity
Contemporary Issues
Av Noel Cameron, Gerard Hastings m. fl.
Inbunden, 2005
3162 kr
Lägg i varukorg
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-to-date account of the increase of obesity in children, its causes, and its prevention. The expert …
Hyperconsumption
Corporate Marketing vs. the Planet
E-bok, 2022
678 kr
Lägg i varukorg
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing …
Hyperconsumption
Corporate Marketing vs. the Planet
E-bok, 2022
663 kr
Lägg i varukorg
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing …
Childhood Obesity
Contemporary Issues
Av George Ellison, Gerard Hastings m. fl.
E-bok, 2005
1231 kr
Lägg i varukorg
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-to-date account of the increase of obesity in children, its causes, and its prevention. The expert …
Social Marketing
Principles and Practice for Delivering Global Change
Av Christine Domegan, Gerard Hastings
E-bok, 2023
935 kr
Lägg i varukorg
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. …
Social Marketing
Principles and Practice for Delivering Global Change
Av Christine Domegan, Gerard Hastings
E-bok, 2023
935 kr
Lägg i varukorg
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. …
Social Marketing
Principles and Practice for Delivering Global Change
Av Gerard Hastings, Christine Domegan
Inbunden, 2023
3070 kr
Lägg i varukorg
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. …
Social Marketing
Principles and Practice for Delivering Global Change
Av Gerard Hastings, Christine Domegan
Häftad, 2023
795 kr
Lägg i varukorg
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. …
Hyperconsumption
Corporate Marketing vs. the Planet
Häftad, 2022
578 kr
Lägg i varukorg
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing …
Hyperconsumption
Corporate Marketing vs. the Planet
Inbunden, 2022
2591 kr
Lägg i varukorg
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing …
Marketing Matrix
How the Corporation Gets Its Power - And How We Can Reclaim It
E-bok, 2013
1124 kr
Lägg i varukorg
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are …
Marketing Matrix
How the Corporation Gets Its Power - And How We Can Reclaim It
E-bok, 2013
1091 kr
Lägg i varukorg
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are …
SAGE Handbook of Social Marketing
Av Carol Bryant, Kathryn Angus m. fl.
E-bok, 2011
1511 kr
Lägg i varukorg
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current …
Marketing social
De la compréhension des publics au changement de comportement
Av Pierre Arwidson, Viet Nguyen Thanh m. fl.
E-bok, 2019
277 kr
Lägg i varukorg
Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketing social, pour présenter ce concept et d’en faire découvrir les techniques, améliorant ainsi …
Marketing social
De la compréhension des publics au changement de comportement
Av Pierre Arwidson, Viet Nguyen Thanh m. fl.
E-bok, 2019
286 kr
Lägg i varukorg
Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketing social, pour présenter ce concept et d’en faire découvrir les techniques, améliorant ainsi …
Marketing social
De la compréhension des publics au changement de comportement
Av Karine (coord.) Gallopel-Morvan, Pierre Arwidson m. fl.
E-bok, 2023
286 kr
Lägg i varukorg
Cet ouvrage pratique et pédagogique, illustré par des exemples concrets de campagnes et de projets menés par Santé publique France, propose de présenter le marketing social et d’en faire découvrir les techniques, permettant ainsi d’améliorer l’impact des programmes de prévention sur la population.
Marketing social
De la compréhension des publics au changement de comportement
Av Karine (coord.) Gallopel-Morvan, Pierre Arwidson m. fl.
E-bok, 2023
277 kr
Lägg i varukorg
Cet ouvrage pratique et pédagogique, illustré par des exemples concrets de campagnes et de projets menés par Santé publique France, propose de présenter le marketing social et d’en faire découvrir les techniques, permettant ainsi d’améliorer l’impact des programmes de prévention sur la population.
Social Marketing: From Tunes to Symphonies
Av Gerard Hastings, Christine Domegan
Inbunden
2825 kr
Tillfälligt slut
Social Marketing
Why should the Devil have all the best tunes?
Häftad, 2007
482 kr
Tillfälligt slut
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book …
Childhood Obesity
Contemporary Issues
Av George Ellison, Gerard Hastings m. fl.
E-bok, 2005
783 kr
Tillfälligt slut
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-to-date account of the increase of obesity in children, its causes, and its prevention. The expert …
