Gerardo Marin – författare

This well-written book can provide a very useful insight into the issues, problems, difficulties, and realities of conducting market and/or consumer research with Hispanic populations. I strongly recommend it as mandatory reading for researchers who have limited or no experience in research with Hispanic subjects in the U.S. and are interested in doing such studies. Furthermore, even experienced researchers in marketing or consumer behavior would find valuable content that would likely enhance their research activities. . . . This book is also timely. Because of the current interest in investigating the roles of culture and/or ethnicity in marketing strategies as well as consumption behaviors, the contribution of this book could be significant. . . The first of the six chapters in the book is labeled 'Hispanics: Who Are They?' and is a particularly valuable one, both in its content and in its references to helpful literature. . . . The second chapter, 'Issues in Identifying Hispanics,' covers three important topics. . . . Chapters 4 and 5 . . . are excellent contributions. . . . Just as important, if not more so, is Chapter 5, 'Translation of Data Collection Instruments.'. . . In my opinion, even fully bilingual researchers would benefit from the discussion and references available in this chapter. The difficulties of appropriate translation of research instruments cannot be overstated. The authors provide very good insight and suggestions on how to minimize problems. . . . This chapter on translation techniques would be of value to researchers considering cross-cultural research in more than one language. . . Research With Hispanic Populations is a well-done, concise, to-the-point, richly referenced book. I strongly recommend that marketing and consumer researchers in this area read it before beginning their next research project. --Journal of Marketing Research "The book represents a valuable first step in fulfilling the indicated need. . . . Research on Hispanics is important not only because of their increasing numbers but also to inform public policy and practice relevant to problems arising from low socioeconomic status and cultural margination. . . . The chapter on translations is succinct, knowledgeable, and appropriately qualified. . . . The book's recommendations . . . are well worth considering. They represent a first step in what, I hope, will become a continuing effort to improve the cultural sensitivity of the accumulating research on Hispanics." --Contemporary Psychology "This book provides an introduction to many basic concerns in the design of research on human populations. Most of the authors' suggestions seem as important for research with non-Hispanics as for research with Hispanics. The writing is clear, and the examples, mainly drawn from the authors' own research, are compelling. The level of presentation seems appropriate for introductory courses in sociology or cross-cultural psychology." --Journal of Official Statistics "Research With Hispanic Populations is an important resource. . . . Written by Gerardo Marín and Barbara VanOss Marín, two of the most experienced and respected researchers of Hispanic behavior, the text covers both basic and more specific information in working with Hispanics." --The COSSMHO Reporter "This volume is excellent. It is clear, the level of presentation is just right, it is interesting, well organized, accurate, and thoroughly covers the topic. I highly recommend it and will use it in my cross-cultural psychology class." --Harry Triandis, University of Illinois, Urbana-Champaign "Now here's a useful tool that presents you with a wide variety of information aimed at helping you before you sit down to devise a new report, presentation, or strategy." --Minority Markets Alert "Research with Hispanic Populations is essential reading for anyone who studies diverse populations. Written in a clear and concise style, it is the best treatment of issues related to research with individuals of Hispanic origin that I have ever seen. My colleagues and I have found immediate use in the book's description of possible response effects such as social desirability bias among Hispanic respondents." --Paul Rosenfeld, Navy Personnel Research and Development Center, San Diego "In six short chapters, Gerardo Marín and Barbara VanOss Marín address several unique problems as well as alleged problems of conducting research with Hispanics. The chapter on translation pitfalls is especially thorough and useful. Valuable guidelines and suggestions are offered at the end of each major section, and numerous research illustrations liven the text. The authors have extensive experience in research with Hispanics, and the bibliography is an excellent listing of studies about Hispanics. Most appropriate for psychology/social science research methods collections in academic libraries. Upper-division undergraduates and above." --Choice "[The authors] have written a concise and surprisingly comprehensive overview of the research process and introduction to cross-cultural research. The book is an especially valuable resource for researchers doing survey studies." --Contemporary Sociology When studying Hispanic populations, can researchers employ the same methods as those used when examining Anglo-Saxon populations? Increasingly, the answer to this question is no. Researchers addressing the needs of Hispanic populations are discovering the inherent methodological limitations of approaches designed for Anglo-Saxon populations. Now, in Research with Hispanic Populations, Marin and Marin explore ways to overcome the problems researchers may encounter in collecting and interpreting data generated from Hispanic studies. Adopting a problem solving approach, they discuss ways in which to translate instruments, outline culturally appropriate research procedures, and show how to measure significant moderating variables such as acculturation, language preference, and generation.

This pioneering reader is a collection of fundamental writings on the influence of culture and ethnicity on human social behavior. An overview of current psychological knowledge about African Americans, Asian Americans, American Indians, and Hispanics/Latinos in the United States, Readings in Ethnic Psychology addresses basic concepts in the field--race, ethnic identity, acculturation and biculturalism. In addition, psychosocial conditions such as risk behaviors, adaptive health behaviors, psychological distress, and culturally appropriate interventions are also explored.

This pioneering reader is a collection of fundamental writings on the influence of culture and ethnicity on human social behavior. An overview of current psychological knowledge about African Americans, Asian Americans, American Indians, and Hispanics/Latinos in the United States, Readings in Ethnic Psychology addresses basic concepts in the field--race, ethnic identity, acculturation and biculturalism. In addition, psychosocial conditions such as risk behaviors, adaptive health behaviors, psychological distress, and culturally appropriate interventions are also explored.

"I am most enthusiastic about this book. I designed the course and was thrilled to see that I finally found a good PSYCHOLOGY book with these incredible authors who are so well-respected in their field."—Alyson L. Burns-Glover, Pacific University of Oregon "Well-organized and comprehensive coverage of ethnic psychology." —Judith Chapman, Saint Joseph's UniversityThis comprehensive, research-based text allows undergraduate psychology students to explore fundamental issues and methods that distinguish the field of ethnic psychology within mainstream psychology. Combining theory with practical examples, it examines ethnic identities, acculturation, and biculturalism, while aiming to increase readers' sensitivity, awareness, and knowledge regarding the role of ethnicity and culture in human behavior.

Key Features

Diverse authorship that includes respected African American, Latino, and Asian American researchersSignificant theoretical formulations (on ethnic identity, acculturation, biculturalism, etc.) are covered, offering students a foundation for examining the relationship between ethnicity and human behavior, adjustment, and social conditionsVignettes at the beginning of each chapter provide practical applications of key topics, while boxes and side bars give examples of relevant research, data, and commentaryChapter-ending key terms, Learn by Doing exercises, and suggested readings reinforce comprehension and retention

Intended audience

Undergraduate and graduate students enrolled in Multicultural Psychology, Psychology of Ethnic Groups, Minority Psychology, Cross Cultural Psychology and similar classes.

Appropriate for both undergraduate and graduate courses, Multicultural Psychology, secondedition, provides a comprehensive introduction to the field. This research-based and highlyapplied text aims to increase students’ sensitivity, awareness, and knowledge of ethnicity,race, and culture and their influence on human behavior and adjustment. A diverse and highlyrespected team of authors effortlessly weaves together theory with the latest research onethnic and racial minority groups. Engaging boxes throughout the chapters also highlightkey concepts and findings and their practical applications.New to This Edition: • Expanded discussion on the interactive effects of key social variables on ethnic and racial groups’ attitudes, norms, values, and behaviors.• Additional sections on topics such as ethnic disparities in health care quality and access andpsychological approaches to reducing racism. New coverage of ethnic and racial minority group members who also share other minority statuses (e.g., sexual and gender minorities) and additional coverage of biculturalism and multicultural and multiracial individuals’ identity formation.• Reorganized table of contents to better reflect a developmental learning approach.• Updated content to include recent research in psychology and related fields (e.g., new acculturation models, an ecological model of health behavior, sociocultural issues in sexual identity formation, and other culture-related syndromes).• Revised ancillaries—written by the authors—include an instructor’s manual, test bank, MSPowerPoint slides, and a new open access Companion Website