Gerd Nufer – författare
Visar alla böcker från författaren Gerd Nufer. Handla med fri frakt och snabb leverans.
11 produkter
Ambush Marketing in Sports
Av Gerd Nufer
Inbunden, 2013
2588 kr
Lägg i varukorg
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with …
Relationship Marketing in Sports
Häftad, 2009
952 kr
Lägg i varukorg
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial …
Relationship Marketing in Sports
E-bok, 2012
1099 kr
Lägg i varukorg
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial …
Relationship Marketing in Sports
E-bok, 2012
1124 kr
Lägg i varukorg
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial …
Ambush Marketing in Sports
Av Gerd Nufer
E-bok, 2013
669 kr
Lägg i varukorg
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with …
Ambush Marketing in Sports
Av Gerd Nufer
E-bok, 2013
669 kr
Lägg i varukorg
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with …
Relationship Marketing in Sports
Inbunden, 2016
2594 kr
Lägg i varukorg
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial …
Ambush Marketing in Sports
Av Gerd Nufer
Häftad, 2014
639 kr
Lägg i varukorg
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with …
Wirkungen von Event-Marketing
Theoretische Fundierung und empirische Analyse
Av Gerd Nufer
E-bok, 2013
559 kr
Lägg i varukorg
Event-Marketing und -Management
Grundlagen – Planung – Wirkungen – Weiterentwicklungen
Av Gerd Nufer
Häftad, 2011
1267 kr
Lägg i varukorg
Das Buch bietet eine theoretisch fundierte und zugleich praxisnahe, umfassende Darstellung zum gesamten Event-Marketing und -Management. Die chronologisch erste wirtschaftswissenschaftliche Monographie zum Event-Marketing und -Management auf dem deutschsprachigen Markt ist inzwischen zu einem …
