Gerrit A. de Waal – författare
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8 produkter
Frugal Innovation and the New Product Development Process
Insights from Indonesia
Av Stephanie B.M. Cadeddu, Jerome D. Donovan m. fl.
Inbunden, 2019
2578 kr
Lägg i varukorg
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly …
Frugal Innovation
A Global Research Companion
Av Adela J. McMurray, Gerrit A. de Waal
Inbunden, 2019
2578 kr
Lägg i varukorg
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify frugal …
Frugal Innovation and the New Product Development Process
Insights from Indonesia
Av Stephanie B.M. Cadeddu, Jerome D. Donovan m. fl.
Häftad, 2020
740 kr
Lägg i varukorg
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly …
Frugal Innovation
A Global Research Companion
Av Gerrit A. de Waal, Adela J. McMurray
E-bok, 2019
820 kr
Lägg i varukorg
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify …
Frugal Innovation
A Global Research Companion
Av Gerrit A. de Waal, Adela J. McMurray
E-bok, 2019
838 kr
Lägg i varukorg
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify …
Frugal Innovation and the New Product Development Process
Insights from Indonesia
Av Eryadi K. Masli, Gerrit A. de Waal m. fl.
E-bok, 2019
855 kr
Lägg i varukorg
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly …
Frugal Innovation and the New Product Development Process
Insights from Indonesia
Av Eryadi K. Masli, Gerrit A. de Waal m. fl.
E-bok, 2019
874 kr
Lägg i varukorg
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly …
Frugal Innovation
A Global Research Companion
Av Adela J. McMurray, Gerrit A. de Waal
Häftad, 2021
712 kr
Lägg i varukorg
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify frugal …
