Gerry McGovern – författare

On the Internet, if you''re not read, you''re dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.

This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters

Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it''s something that has tobe got right.

The Stranger''s Long Neck is a practical guide for any manager wishing to improve their organisation''s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or ''long necks'', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger''s Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are ''strangers'', in that he or she is always ''on the outside'', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger''s Long Neck shows organisations are able to use the ''long neck'' theory to create and manage efficient and user-friendly websites.

The Stranger''s Long Neck is a practical guide for any manager wishing to improve their organisation''s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or ''long necks'', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger''s Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are ''strangers'', in that he or she is always ''on the outside'', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger''s Long Neck shows how organisations can use the ''long neck'' theory to create and manage efficient and user-friendly websites.

On the Internet, if you''re not read, you''re dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.

This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters

Web content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it''s something that has tobe got right.