Giancarlo Giammetti – författare

From the 1950s, Valentino Garavani began to create red clothes that realise, with their identification of a colour with its form, the dynamic vitality of the new world, renewing elegance and ease: his creations in red are guide-signals that connote a turning point in fashion history and give it epochal legibility: it is called style, a subtle and radiant method of marking historical time.This exhibition, with which the Valentino Garavani and Giancarlo Giammetti Foundation in the new building in the very central Piazza Mignanelli in Rome is inaugurated, and its catalogue follows the phenomenology of red in painting and, simultaneously, Valentino's reds: a certain red that becomes indistinguishable from its forms, so much so as to affirm the term ‘Valentino red’ beyond the field of fashion, conquering its definition outside the specific field of clothing, production and advertising, finding its place in the universal field of meanings. Works by Alberto Burri, Jeff Koons, Andy Warhol, Mark Rothko and Basquiat dedicated or inextricably linked to the ‘Valentino red’ will be exhibited, among others.Text in English and Italian.