Gil Fried – författare

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators-and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation-the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life.The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders-from title publishers and event organizers to leagues, sponsors, fans, and more-and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports.Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning.While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry.Note: A code for accessing HKPropel is included with all new print books.

The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities.No other textbook connects financial principles with real-world sport finance strategies as effectively as Sport Finance, Fifth Edition With HKPropel Access. Emphasizing a more practical approach, the fifth edition goes beyond the what and how of sport finance and dives deeper into the why-the reasoning behind the principles of sport finance-providing students with an even more comprehensive perspective on what drives the financial success or failure of any sport entity.The text is organized into five areas, focused on the hard skills tomorrow’s sport financiers must master to perform their role: increasing revenues and decreasing expenses, developing budgets, understanding financial statements and ratios, obtaining funding and managing cash, and building a financial strategy. Each section features an insightful introduction by a renowned industry professional, providing a real-world perspective that’s sure to pique readers’ interest. Chapters addressing revenues and expenses include budgets from the sporting goods industry, intercollegiate athletics, and professional sports.The sport industry landscape has changed significantly since the previous edition was published, and the fifth edition reflects the new realities affecting today’s sport organizations. Addressed are name, image, and likeness (NIL) rule changes; esports; cryptocurrencies; non-fungible tokens (NFTs); sport gambling; the proliferation of broadcasting rights and the sneaker market; and the impacts of COVID-19 on the sport industry.The fifth edition’s practical takeaways are especially prominent with the addition of related online resources available to students and assignable by instructors via HKPropel. One highlight is “Two-Dollar Team,” an Excel-based simulation that introduces students to assets and liabilities, revenue and expenses, budgeting, cash management, and borrowing and reveals how these specialties work together in developing financial strategies. Three other assignable class projects involve personal budgeting, expenditures, and a stock market game. Other new features include five brand-new case studies and a profile of a typical health club, “Florida Fitness Club,” in which students are challenged to put their learning to the test by reading and understanding financial statements, setting budgets, and identifying strengths, weaknesses, and growth opportunities for the fictional facility.Sport Finance provides students with a thorough understanding of the financial and economic aspects of the sport industry. By analyzing sport business entities and structures, financial statements, and funding sources, students will acquire the skills to make more informed and effective financial decisions, better manage the risks, and recognize opportunities in the world of sport.Note: A code for accessing HKPropel is included with all new print books.

For many sports fans, attending a sporting event is about more than just watching the action unfold. It’s a chance to immerse themselves in the sights, sounds, and smells of the venue. Whether it’s a multibillion-dollar stadium or a high school gymnasium, each facility’s success is a result of meticulous planning, innovative design, strategic marketing, diligent maintenance, and effective management of operations and human resources. When all these factors align, fans leave with cherished memories, regardless of the game’s outcome.Managing Sport Facilities, Fifth Edition With HKPropel Access, exposes students to the many duties of sport facility managers and primes them for the responsibilities of the job. Merging historical and theoretical foundations with real-world challenges, the text features insights from a diverse group of professionals who offer perspectives on a variety of topics, spanning systems and operations, maintenance, and environmentally friendly practices.Endorsed by the Stadium Managers’ Association, this updated edition is now in full color and places a greater emphasis on what facility managers and staff do on a daily basis and how venues are managed. To this end, a new chapter on systems management has been added, covering critical infrastructure such as plumbing, electrical systems, fire protection, life safety, communications, sound, and security. Additionally, a new chapter focusing on technology used in sports venues addresses lighting systems, scoreboard operation, concessions, and electronic ticketing.The fifth edition offers students expanded opportunities for hands-on application of the material. Related online resources, delivered via HKPropel, include new and updated projects and case studies, encouraging students to apply fundamental concepts in real-world scenarios: An updated case study, Gil’s Sportsplex, incorporates strategic planning, construction, financial analysis, and more. End-of-chapter assignments combine to form a semester-long project related to the construction or renovation of a sports facility. A crowd management certification can be obtained by watching a series of videos on this crucial skill and passing a short quiz. Day in the Life bonus content asks students to create a day planner for an event. A catalog of YouTube videos provides virtual tours and instructive information for students. Other learning aids include flash card activities to review key terms. Within the text, Facility Focus sections and Behind the Scenes sidebars provide facility management insights and professional advice for facility managers.With Managing Sport Facilities, students will receive a wealth of practical knowledge, best practices, and professional advice to equip them to make decisions in all areas of facility management.Note: A code for accessing HKPropel is included with this ebook.