Giles Lury – författare
Visar alla böcker från författaren Giles Lury. Handla med fri frakt och snabb leverans.
5 produkter
Prisoner & the Penguin
And 75 Other Marketing Stories
Av Giles Lury
Häftad, 2013
165 kr
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The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is …
Inspiring Innovation
75 marketing tales to help you find the next big thing
Av Giles Lury
Häftad, 2019
165 kr
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The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and …
Just What the Doctor Ordered: 60 Inspirational Medical Marketing Stories
Av Giles Lury
Häftad, 2030
266 kr
Kommande
Wonder Women
Inspiring Stories and Insightful Interviews with Women in Marketing
Häftad, 2021
160 kr
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Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. In Katy Mousinho’s and Giles Lury’s Wonder Women are the …
How Coca-Cola Took Over the World
And 100 More Amazing Stories About the World's Greatest Brands
Av Giles Lury
Häftad, 2017
141 kr
Tillfälligt slut
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness …
