Gina Cook – författare
Visar alla böcker från författaren Gina Cook. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
663 kr
Skickas inom 10-15 vardagar
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others. This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in luxury marketing and luxury brand management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing and Brand Strategy is not only an academic resource but also a practical guide for navigating and succeeding in the dynamic luxury market. Online resources include PowerPoint lecture slides for each chapter, sample answers for discussion questions, and a test bank. Please visit www.routledge.com/9781032973951.
2 171 kr
Skickas inom 10-15 vardagar
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others. This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in luxury marketing and luxury brand management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing and Brand Strategy is not only an academic resource but also a practical guide for navigating and succeeding in the dynamic luxury market. Online resources include PowerPoint lecture slides for each chapter, sample answers for discussion questions, and a test bank. Please visit www.routledge.com/9781032973951.
Parenting Interactions with Children
Checklist of Observations Linked to Outcomes (PICCOLO) User's Guide
Häftad, Engelska, 2013
386 kr
Skickas inom 5-8 vardagar
Where are parents' skills the strongest - and how can they be encouraged to better support young children's cognitive, social, and language development? Home visitors can find out in minutes with PICCOLO trade; the quick, reliable observational tool designed to assess and monitor the quality of parent-child interactions. Developed for use with parents of children ages 1 to 3, PICCOLO measures 29 developmentally supportive parenting behaviors in 4 critical domains - Affection, Responsiveness, Encouragement, and Teaching. It's the best way to assess which parenting behaviors are working, develop individualized interventions that help parents improve, and track the positive outcomes of your parent support program.This User's Guide gives readers explicit guidance on using the PICCOLO, including a Frequently Asked Questions section. A discussion about the tool's development and psychometric properties section are also included. The appendix includes a photocopiable Spanish translation of the PICCOLO and the scoring key for the video clips on the PICCOLO DVD.