Glen L. Urban - Böcker

From Little's Law to Marketing Science

Essays in Honor of John D.C. Little

Direct Assessment of Consumer Utility Functions

Von Neumann-Morgenstern Utility Theory Applied to Marketing

Introduction to Management Science and Marketing

Market Share Rewards to Pioneering Brands

An Empirical Analysis and Strategic Implications

Direct Assessment of Consumer Utility Functions

Von Neumann-Morgenstern Utility Theory Applied to Marketing

Introduction to Management Science and Marketing

Market Share Rewards to Pioneering Brands

An Empirical Analysis and Strategic Implications

Pre-test-market Models

Pre-test-market Models

Marketing Entry Strategy Formulation

A Hierarchical Modeling and Consumer Measurement Approach

Personal Selling Decisions

New Product Decisions

Information Discounting and Product Selection

Price and Non-price Determination in the Multiproduct Firm

Pricing Decisions

Quantitative Approach to new Product Decision Making

New Product Decisions

Information Discounting and Product Selection

Pricing Decisions

Personal Selling Decisions