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Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to market.

The book shows how some video game companies have used radical innovations to attract new customers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. The authors compare product features, marketing strategies, and the supply chain to help better understand this valuable industry.

Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to market.

The book shows how some video game companies have used radical innovations to attract new customers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. The authors compare product features, marketing strategies, and the supply chain to help better understand this valuable industry.

Beginning with a working definition of a high-quality review, subsequent chapters detail the financial, career and personal benefits of peer reviewing for researchers, outline editors'' and authors'' expectations of reviewers, and offer a template for reviewing manuscripts effectively. Next, the book explicates sets of questions to consider in reviewing each section of a manuscript and features examples of reviews for actual journal submissions by the authors.

Comprehensive in its approach, this book will be crucial for any early-career social scientist hoping to effectively join the peer review process and write high-quality, meaningful reviews, as well as seasoned academics wishing to refine their skills.