Gordon Fletcher – författare
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20 produkter
Digital and Social Media Marketing
A Results-Driven Approach
Av Alex Fenton, Ana Cruz m. fl.
E-bok, 2024
669 kr
Lägg i varukorg
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and …
Strategic Digital Transformation
A Results-Driven Approach
Av Ana Cruz, Aleksej Heinze m. fl.
E-bok, 2025
874 kr
Lägg i varukorg
Emerging technologies are having a profound impact upon individuals and organisations. The “always on” attitude that digital technologies encourage brings an equal mix of benefits and challenges. The ready availability of digital technology has transformed the way we live, learn, play and interact …
Creating a Successful Digital Presence
Objectives, Strategies and Tactics
Av Gordon Fletcher, Noel Adolphus
Inbunden, 2021
2578 kr
Lägg i varukorg
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to …
Creating a Successful Digital Presence
Objectives, Strategies and Tactics
Av Gordon Fletcher, Noel Adolphus
Häftad, 2021
665 kr
Lägg i varukorg
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to …
Creating a Successful Digital Presence
Objectives, Strategies and Tactics
Av Noel Adolphus, Gordon Fletcher
E-bok, 2021
785 kr
Lägg i varukorg
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to …
Creating a Successful Digital Presence
Objectives, Strategies and Tactics
Av Noel Adolphus, Gordon Fletcher
E-bok, 2021
785 kr
Lägg i varukorg
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to …
Management and Visualisation
Seeing Beyond the Strategic
Inbunden, 2022
1027 kr
Lägg i varukorg
As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is …
Management and Visualisation
Seeing Beyond the Strategic
Häftad, 2024
337 kr
Lägg i varukorg
As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is …
Digital and Social Media Marketing
A Results-Driven Approach
Av Aleksej Heinze, Gordon Fletcher m. fl.
Häftad, 2024
637 kr
Lägg i varukorg
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and …
Digital and Social Media Marketing
A Results-Driven Approach
Av Aleksej Heinze, Gordon Fletcher m. fl.
Inbunden, 2024
2257 kr
Lägg i varukorg
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and …
Strategic Digital Transformation
A Results-Driven Approach
Av Alex Fenton, Gordon Fletcher m. fl.
Häftad, 2025
742 kr
Lägg i varukorg
Emerging technologies are having a profound impact upon individuals and organisations. The “always on” attitude that digital technologies encourage brings an equal mix of benefits and challenges. The ready availability of digital technology has transformed the way we live, learn, play and interact …
Strategic Digital Transformation
A Results-Driven Approach
Av Alex Fenton, Gordon Fletcher m. fl.
Inbunden, 2025
2586 kr
Lägg i varukorg
Emerging technologies are having a profound impact upon individuals and organisations. The “always on” attitude that digital technologies encourage brings an equal mix of benefits and challenges. The ready availability of digital technology has transformed the way we live, learn, play and interact …
Critical Software Studies
Artefacts, Systems and Spectacle in the Age of AI
Inbunden, 2026
2512 kr
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This book is based around two key premises: all software is an artefact of human construct and all software shapes the behaviours of those who use it directly or experience its influence indirectly. With the rise of popular consumer-facing generative AI tools, never has understanding these two …
Digital and Social Media Marketing
A Results-Driven Approach
Av Alex Fenton, Ana Cruz m. fl.
E-bok, 2024
669 kr
Lägg i varukorg
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and …
Strategic Digital Transformation
A Results-Driven Approach
Av Ana Cruz, Aleksej Heinze m. fl.
E-bok, 2025
874 kr
Lägg i varukorg
Emerging technologies are having a profound impact upon individuals and organisations. The “always on” attitude that digital technologies encourage brings an equal mix of benefits and challenges. The ready availability of digital technology has transformed the way we live, learn, play and interact …
Understanding Dennis Robertson
The Man and His Work
Inbunden, 2000
2778 kr
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In this fascinating study Gordon Fletcher explores the relationship between the life and work of one of Britain's most distinguished economists, Sir Dennis Holme Robertson (1890-1963). Drawing on a wealth of previously unpublished material, novel forms of evidence - both biographical and literary, …
Technology and Intimacy: Choice or Coercion
12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, Salford, UK, September 7-9, 2016, Proceedings
Av David Kreps, Gordon Fletcher m. fl.
Inbunden, 2016
552 kr
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This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016.The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the …
Technology and Intimacy: Choice or Coercion
12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, Salford, UK, September 7-9, 2016, Proceedings
Av Marie Griffiths, Gordon Fletcher m. fl.
E-bok, 2016
734 kr
Lägg i varukorg
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the …
Technology and Intimacy: Choice or Coercion
12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, Salford, UK, September 7-9, 2016, Proceedings
Av David Kreps, Gordon Fletcher m. fl.
Häftad, 2018
569 kr
Lägg i varukorg
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016.The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the …
Strategic Digital Transformation
A Results-Driven Approach
Av Alex Fenton, Gordon Fletcher m. fl.
Häftad, 2019
864 kr
Tillfälligt slut
Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we …
