This special 10th-anniversary collection combines two of the best-loved North Light watercolor guides available: The Watercolorist's Essential Notebook and The Watercolorist's Essential Notebook: Landscapes. Clarifying and simplifying the various aspects of painting with watercolor, Gordon MacKenzie's The Complete Watercolorist's Essential Notebook will encourage and challenge you with new possibilities.Rather than a list of rules, this is a collection of principles, concepts and general information designed to expand your creative process. Mackenzie shares with you tips, techniques, ideas and lessons for a sure path to creative fulfillment and better watercolor paintings.

Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.

Originally self-published and already a business "cult classic", this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.

Recharge your creative spirit and rediscover the magic that is watercolor! Every watercolorist needs a creative kick in the pants now and then--to keep seeking inspiration when feeling uninspired, to keep going when a painting has stalled, to keep trying when a technique isn't easy to master...sometimes just to keep painting, period.When your artistic well has run dry, you must replenish it. Whether you have spent decades painting in watercolor or are just beginning, the tips and secrets shared by best-selling author and artist Gordon MacKenzie provide the perfect guide when the going gets tough. Get excited about watercolor again as he shows you how to:Find better approaches to a tired compositionEngage viewers more fully with color, value and well-placed "wee people"Reinvent a scene that outshines your reference photographsDramatize a landscape by focusing on the weatherNurture your own growth by sharing what you know with others"You don't have to paint the way you paint now. You don't have to paint what you paint now." --Gordon MacKenzie

This special 10th-anniversary collection combines two of the best-loved North Light watercolor guides available: The Watercolorist's Essential Notebook and The Watercolorist's Essential Notebook: Landscapes. Clarifying and simplifying the various aspects of painting with watercolor, Gordon MacKenzie's The Complete Watercolorist's Essential Notebook will encourage and challenge you with new possibilities.Rather than a list of rules, this is a collection of principles, concepts and general information designed to expand your creative process. Mackenzie shares with you tips, techniques, ideas and lessons for a sure path to creative fulfillment and better watercolor paintings.

Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.

Originally self-published and already a business "cult classic", this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.

Recharge your creative spirit and rediscover the magic that is watercolor! Every watercolorist needs a creative kick in the pants now and then--to keep seeking inspiration when feeling uninspired, to keep going when a painting has stalled, to keep trying when a technique isn't easy to master...sometimes just to keep painting, period.When your artistic well has run dry, you must replenish it. Whether you have spent decades painting in watercolor or are just beginning, the tips and secrets shared by best-selling author and artist Gordon MacKenzie provide the perfect guide when the going gets tough. Get excited about watercolor again as he shows you how to:Find better approaches to a tired compositionEngage viewers more fully with color, value and well-placed "wee people"Reinvent a scene that outshines your reference photographsDramatize a landscape by focusing on the weatherNurture your own growth by sharing what you know with others"You don't have to paint the way you paint now. You don't have to paint what you paint now." --Gordon MacKenzie