Gordon Shepherd – författare

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics.Intended for a broad audience of readers-from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs-Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.

In Binding Earth and Heaven, Gary Shepherd and Gordon Shepherd use early nineteenth-century Mormonism as a case study to examine questions about how new religious movements may, as rare exceptions, survive and even eventually become successful in spite of intense opposition. Initial scorn and contempt for Mormonism—the fledgling creation of the young Joseph Smith—quickly elevated to mob violence as both Smith’s innovative teachings and converted followers proliferated, resulting in the widely held perception that the Mormons constituted a social menace. This book examines how Mormonism attracted and maintained the loyalty of increasing numbers of people despite mounting hostilities and severe hardships. The book focuses on the unique Mormon ritual (and accompanying doctrinal underpinnings) of “patriarchal blessings.” Patriarchal blessings were an innovative adaptation of the Old Testament practice of fathers making quasi-legal pronouncements over the heads of their sons—a way of verbally conferring rights, promises, admonition, and guidance to heirs. Binding Earth and Heaven shows how the organizational complexities of this practice contributed to strengthening and sustaining member faith and fealty, thereby bolstering the continuity and development of Mormonism.