Graham Hooley – författare
Visar alla böcker från författaren Graham Hooley. Handla med fri frakt och snabb leverans.
3 produkter
Internationalisation
Process, Context and Markets
Av Hooley, David Wilson m. fl.
Inbunden, 1998
1689 kr
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This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters …
Marketing Strategy and Competitive Positioning
Av Graham Hooley, Nigel Piercy m. fl.
Häftad, 2024
996 kr
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The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a …
Internationalisation
Process, Context and Markets
Av Ray Loveridge, Graham Hooley m. fl.
E-bok, 2016
2260 kr
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This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters …
