Grahame R. Dowling – författare
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3 produkter
The Art and Science of Marketing
Marketing for Marketing Managers
Av Grahame Dowling, Grahame R. Dowling m. fl.
Häftad, 2005
754 kr
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If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes …
Winning the Reputation Game
E-bok, 2016
464 kr
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Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game , …
Winning the Reputation Game
Creating Stakeholder Value and Competitive Advantage
Inbunden, 2016
366 kr
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