Greg Kihlstrom – författare
Visar alla böcker från författaren Greg Kihlstrom. Handla med fri frakt och snabb leverans.
11 produkter
Agile Workforce
Automation, Decentralization, and Their Role in the Future Workforce
E-bok, 2021
260 kr
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We live in an agile world. Incremental growth and continuous improvement have brought about change in just about every field imaginable. The workforce and work as we know it has been changing for a while, and it's about to undergo a major shift. With continued globalization, an increase in the use …
Agile Marketing
Implementing Scrum in a Marketing Environment
E-bok, 2025
603 kr
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Agile Marketing is a highly relevant and timely topic for the fast-moving world that today’s marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and …
Using AI in Marketing
An Introduction
Häftad, 2024
363 kr
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In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, …
Marketing Measurement and Analytics
An Introduction
Häftad, 2025
432 kr
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This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and …
Agile Marketing
Implementing Scrum in a Marketing Environment
Häftad, 2025
541 kr
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Agile Marketing is a highly relevant and timely topic for the fast-moving world that today’s marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Adopting Agile principles empowers marketing teams to be more adaptable, responsive, and …
Marketing Technology Platforms
Strategy, Evaluation, and Implementation
Häftad, 2025
525 kr
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No detailed description available for "Marketing Technology Platforms".
Agile Consumer
Navigating the Empowered Economy and the Future of Customer Experience
E-bok, 2019
240 kr
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We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn't stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a …
Center of Experience
A blueprint for creating the experience-led enterprise
E-bok, 2020
312 kr
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We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as …
Meaningful Measurement of the Customer Experience
E-bok, 2022
260 kr
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Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more …
Marketing Operations
Strategy, Implementation and Optimization
E-bok, 2026
475 kr
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As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what …
Marketing Operations
Strategy, Implementation and Optimization
E-bok, 2026
485 kr
Lägg i varukorg
As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what …
