Greg Stone – författare

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements—namely, villains, victims, and heroes—it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? If your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements—namely, villains, victims, and heroes—it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? If your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.

Defining Hybrid Heroes: The Leadership Spectrum from Scoundrel to Saint defines the hero (and his or her journey) from a hybrid perspective, exploring the spectrum from scoundrel to saint. It utilizes a more dynamic and situational outlook, regarding heroism not only as a personal characteristic, but also as a series of heroic acts within a given situation.The book examines the hybrid hero from several distinctive points of view, e.g. through lenses dominated by fiction, business, politics and psychology, and paints a new, more complex portrait that takes full advantage of the authors’ varied backgrounds. Inge Brokerhof has an academic background in psychology and has studied the impact of narrative fiction on workplace variables, such as career identity, employability and moral leadership. Stephan Sonnenburg has studied Joseph Campbell and the impact of the hero’s journey on creativity and innovation management. Greg Stone is a communications consultant who teaches executives and professors how to explain their work in clear and compelling language.

Synesthesia alters detective-turned-novelist Ronan Mezini's perceptions. But can it help him find the killer?Detective-turned-novelist Ronan Mezini has skewed perceptions because of a condition called synesthesia, which for him transforms sounds into colors. These visions give him unusual insights that help him solve the case. So when a collection of eccentric – and possibly violent — creative people come together at an elite artists' colony in rural Vermont, murders occur in rapid succession and suspicion falls on everyone as Mezini unearths the founding family's secrets.

Appearing in a news story can be fatal.News becomes a dangerous business for everyone involved when the people profiled in the pages of The Boston Observer start filling the morgue. Spearheading the investigation, literate Detective Ronan Mezini has a rare condition called synesthesia that commingles his senses, turning sounds into colors.Though he feels as if he's living in a movie with special effects, his skewed perceptions lead him to a startling link between the murders and put him on the trail of a killer on a warped mission.

It began with temptation and ended in bloodshed.The police ask private detective Ronan Mezini to investigate murders in the polyamory community, where "e;sexperimentation"e; spills over into violence.Mezini is afflicted (and in many ways gifted) with synesthesia - condition that makes his senses cross over in complex patterns. His distorted visions are a low-level superpower, providing astonishing insights as he tries to find the killer.

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements—namely, villains, victims, and heroes—it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? If your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.