Gregory V Diehl – författare

Many people struggle throughout their lives, unable to identify the source of great inner existential discontent. No matter their material comfort or good fortune, they cannot escape the idea that they do not live the lives they ought to. They are not in environments that support their deepest personal growth and development. They are not the people they feel they are meant to be, and the world never works the way they know it could.

Every day, exceptional minds like these begin to suspect that the way they operate is different than the norm. They realize early on that they have profound capacities for original insight, feeling, action, choice, and meaning. But without mentoring guidance or a sense of social belonging, they feel lost-alone and alienated in their individuality.

What can we do to better understand the hidden parts of ourselves, to prevent our uncommon personal growth and development from becoming bridled by pressures toward the conventional? How can we learn to identify and embody the heroic values that matter most to us? The answer lies in deep personal inquiry about the shared existential strengths and limitations that define us, including how to apply them to our self-improvement in an incompatible world.

The Heroic and Exceptional Minority is an audacious call to self-development for men, women, and teens plagued by mythological doubt, who feel stuck in a mediocre environment and an unheroic era. Its premise is timeless, clear, and simple: The only way to understand oneself, realize our potential, and change the world for the better is to embrace who and what we really are.

Warning: not your standard travel book - a solo traveler's philosophical memoirs on the personal development effects of cultural expansion. A daring, intelligent, and unapologetic call to find yourself through travel.When you travel to a foreign place, do you experience this new life as your old self? Or do you become a new version of you? From living in a van on the streets of San Diego, to growing chocolate with indigenous tribes in Central America, to teaching in the Middle East and volunteering in Africa, bestselling author Gregory V. Diehl has followed a worldly and unconventional path through life. Leaving his California home as a teenager, he fully immersed himself, living and working, in 45 countries across the globe—all by age 28. In Travel As Transformation, he puts his diverse cultural experiences on display and asks the reader to question how their own identity has been shaped by the lifestyle they live.As you delve into Travel As Transformation, you will learn just how profoundly solo travel can influence your perception of yourself. Diehl teaches aspiring solo travelers, vagabonds, and nomads to let go of their internal inhibitions and former sense of self. To encourage world wanderers to embrace change, he shares his own stirring experiences of transformation across Costa Rica, China, Morocco, Armenia, Iraq, Monaco, Ecuador, and more. By embarking on this nomadic journey alongside him, you will learn to examine all of humanity through unbiased eyes and discover all that lies just beyond your backyard. A new, vast cultural experience awaits.To travel alone with a truly open mind is to forget who you were when you started. It is to be constantly born anew, and identify with ways of existence you did not know were possible. Travel As Transformation will give you the wisdom, the inspiration, and the resources to conquer the limitations placed on you by your home culture. It’s time to take advantage of everything the world has to offer and become everything you can be. Find yourself through Travel As Transformation.

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? 

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. 

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn…

•How to incorporate a unique selling proposition into your branding•The best methods for selling products to customers as a small business•How to use business storytelling to sell products in both physical and online marketplaces

Table of Contents

Section I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your Value

Section II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target Audience

Section III: Telling Your Story to the WorldChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand Identity

Section IV: Brand Identity Case StudiesCase Study #1: Rebranding a Whole Industry’s Adversarial ImageCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical Niche

Section V: Resources for Prospective EntrepreneursAppendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online

У вашего бизнеса есть история, которой стоит поделиться?

Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каждый готовый продукт, вышедший в свет от вашего имени, более тонко оттачивает свою уникальную нишу в отрасли, создавая одну, очень важную вещь – индивидуальность бренда. Выделяется ли ваш бренд среди множества других? 

Грегори Дил, изучая бизнес по всему миру на протяжении десяти лет, отыскал ключ к созданию инновационной индивидуальности брендов и неповторимых историй бизнеса. В книге «Революция бренда», вы, как владелец малого бизнеса, узнаете, как развить отчетливую индивидуальность бренда, объединяя ваши личностные качества и ценности с функциональностью вашей продукции, и как стать незаменимым брендом и компанией на рынке.

Являетесь ли вы руководителем уже растущей компании, или только начинаете свой бизнес, книга «Революция бренда» поможет вам по-новому осмыслить последовательность создания продукта, его индивидуализацию, стратегию позиционирования бренда и разработку бизнес-модели. Изложенная в книге, проверенная и хорошо организованная логика действий, поможет вам достичь объемных продаж и даже по более высоким ценам, а ваши клиенты получат именно то, чего хотят, увеличивая вашу прибыль до невиданных пределов. 

Из книги «Революция бренда» вы узнаете:

Как на основе вашего бренда создать уникальное торговое предложение

О лучших методах продажи товаров клиентам представителями малого бизнеса

Как использовать историю о высоких достижениях бизнеса для повышения продаж товаров на реальных рынках и онлайновых биржах

¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón?Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Desarrollando la Identidad de Marca, tú y tu pequeña empresa aprenderas cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.Tanto si diriges una empresa en crecimiento como si justo ahora estás empezando, Desarrollando la Identidad de Marca te ofrecerá una manera más inteligente de pensar en el flujo de desarrollo del producto, el branding, la estrategia de brand mapping, y la generación del modelo de negocio. Con una lógica demostrada y bien organizada, te pondrá en el camino para vender más (y a precios más altos), ofreciendo a los clientes exactamente lo que quieren y enviando tus beneficios por las nubes.En Desarrollando la Identidad de Marca, aprenderás…• Cómo incorporar una propuesta de venta única a tu branding• Los mejores métodos para vender productos a los clientes como pequeña empresa• Cómo usar las historias de negocios para vender productos en los mercados físico y onlineOriginal English version:Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl

2020 Independent Publisher Book Awards (IPPY) Gold Medalist

2020 International Book Awards Finalist

2020 American Book Fest Best Book Awards 1st Place Winner

By combining his experience as an educator and entrepreneur, author Gregory V. Diehl teaches passionate thinkers how to turn unique messages into profitable books-without sacrificing royalties or creative control to a publisher.

With in-depth advice about all stages of book creation, publication, and marketing, The Influential Author takes a uniquely grounded and intellectual approach to nonfiction self-publishing. Unlike self-publishing guides that promise to teach you how to write a bestselling book quickly and easily, Diehl''s book actually walks you through the complex details of planning, writing, editing, and promoting your work at the standards of traditional publishing.

Whether you are an experienced writer or have just started thinking about how to write a nonfiction book, The Influential Author will teach you about:

• Combining your passions and experience with reader demand to decide what book to write.

• Organizing your knowledge into sections and chapters for maximum comprehension and flow.

• Refining your book with feedback from editors, proofreaders, beta readers, and market testing.

• Choosing a title, subtitle, description, and cover design that capture your message and create sales.

• Pricing and promoting each format of your book (digital, print, and audio) for maximum readership and revenue.

• Enjoying lifelong passive income, influence, and meaning from your book''s success.

Publishing a book could be one of the most important things you ever do. Read The Influential Author to begin your path to writing nonfiction books that matter...