Guy Masterman – författare
Visar alla böcker från författaren Guy Masterman. Handla med fri frakt och snabb leverans.
11 produkter
Strategic Sports Event Management
Inbunden, 2021
2578 kr
Lägg i varukorg
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, …
Strategic Sports Event Management
Häftad, 2021
964 kr
Lägg i varukorg
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, …
Innovative Marketing Communications
Häftad, 2005
949 kr
Lägg i varukorg
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation …
Sponsorship: For a Return on Investment
Inbunden, 2007
3147 kr
Lägg i varukorg
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on …
Strategic Sports Event Management
E-bok, 2021
1141 kr
Lägg i varukorg
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, …
Strategic Sports Event Management
E-bok, 2021
1084 kr
Lägg i varukorg
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, …
Sponsorship: For a Return on Investment
E-bok, 2012
3664 kr
Lägg i varukorg
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on …
Sponsorship: For a Return on Investment
E-bok, 2012
3745 kr
Lägg i varukorg
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on …
Innovative Marketing Communications
E-bok, 2007
1124 kr
Lägg i varukorg
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation …
Innovative Marketing Communications
E-bok, 2007
1124 kr
Lägg i varukorg
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation …
Innovative Marketing Communications
Inbunden, 2015
3147 kr
Lägg i varukorg
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation …
