Gwynne Mapes – författare

Food plays a central role in the production of culture and is likewise a powerful resource for the representation and organization of social order. Status is asserted or contested through both the materiality of food (its substance, its raw economics, and its manufacture or preparation) and through its discursivity (its marketing, staging, and the way it is depicted and discussed). This intersection of materiality and discursivity makes food an ideal site for examining the place of language in contemporary class formations, and for engaging cutting-edge debates in sociolinguistics on language materiality.In Elite Authenticity, Gwynne Mapes integrates theories of mediatization, materiality, and authenticity in order to explore the discursive production of elite status and class inequality in food discourse. Relying on a range of methodological approaches, Mapes examines restaurant reviews and articles published in the New York Times food section; a collection of Instagram posts from @nytfood; ethnographically-informed fieldwork in four renowned Brooklyn, NY, restaurants; and a recorded dinner conversation with six food-enthusiasts. Across these varied genres of data, she demonstrates how a discourse of "elite authenticity" represents a particular surfacing of rhetorical maneuvers in which distinction is orchestrated, avowed/disavowed, and circulated.Elite Authenticity takes a multimodal critical discourse analysis approach, drawing on theories from linguistics, food and cultural studies, anthropology, sociology, and philosophy. Its presentation and analysis of aural, visual, spatial, material, and embodied discourse will be of interest to scholars and students of communication studies, critical discourse studies, sociolinguistics, linguistic anthropology, and cultural geography.

The work of speechwriters is prominent in political discourse, yet the writers themselves remain in the shadows of the powerful, public figures they work for. This book throws the spotlight on these invisible wordsmiths, illuminating not only what they do, but also why it matters. Based on ethnographic research in the US American speechwriting community, it investigates the ways in which speechwriters talk about their professional practices, and also the material procedures which guide the production of their deliverables. Relying on a robust collection of various genres of discursive data, Mapes focuses on the primary rhetorical strategies which characterize speechwriters' discourse, neatly exposing how they are beholden to a linguistic marketplace entrenched in ideological and socioeconomic struggle. Providing fascinating insights into an understudied and relatively misunderstood profession, this book is essential reading for academic researchers and students in applied linguistics, discourse studies, linguistic and cultural anthropology, and sociolinguistics.