H. Gogl – författare

A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.

Which forms of company cooperation are open to cultural scientists and what can western universities and companies learn from current concepts in Eastern Europe? Using extensive interviews with successful managers, this book is an in-depth look at exceptional models of cooperation, using insights from eight different European companies.