H. K. Baker - Böcker

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the discipline and provide a useful differentiation between behavioral finance and standard finance.Key Features:Illustrates the various challenges and opportunities facing behavioral financeProvides clear definitions of key terms within the subject area of behavioral financeInvestigates applications of behavioral finance in financial decision-making, including within corporate financeExplains why blending behavioral and standard approaches would likely improve financial understanding and lead to better decision-makingThis illuminating Advanced Introduction will be valuable for academics, researchers, and practitioners interested in behavioral finance. Students researching behavioral economics, economic psychology, and financial economics will also find it informative.