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The first monograph of the hundreds of billboards by artist-led coalition For Freedoms, the largest public creative collaboration in American historyFounded in 2016 by Hank Willis Thomas, Eric Gottesman, Wyatt Gallery, and Michelle Woo, For Freedoms is an artist-led organization that uses art as a catalyst for creative civic engagement, discourse, and direct action. With the aim to infuse an anti-partisan, arts-based perspective into the political landscape, For Freedoms has collaborated with thousands of artists, activists, and scholars to create more than 500 evocative billboards that use art as a vehicle to deepen public discussions on civic issues and core values. This comprehensive volume includes billboards created between 2016-2023 by over 400 established artists, including Derrick Adams, Gina Belafonte, Sanford Biggers, Paula Crown, Shepard Fairey, Theaster Gates, Guerrilla Girls, Jenny Holzer, Rashid Johnson, JR, Christine Sun Kim, Marilyn Minter, Sofía Gallisá Muriente, Gordon Parks, Kameelah Janan Rasheed, Maggie Rogers, Hank Willis Thomas, Carrie Mae Weems, and Ai Weiwei, among many more. This new book celebrates how For Freedoms has transformed public commercial space into exhibition space and launched a creative collaboration of epic proportion. Published ahead of the 2024 American presidential election, it also underscores the For Freedoms mission to model how art can urge communities into greater action and participation.
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Hank Willis Thomas gained wide recognition with his highly provocative series B®ANDED, which addresses the commodification of African-American male identity by raising questions about visual culture and the power of logos. Pitch Blackness, his first monograph, includes selections from this series and several others. The book begins with a deeply personal and interpretive re-telling of the senseless murder of young Songha Willis, the artist’s cousin, who was robbed at gunpoint and murdered outside a nightclub in Philadelphia in 2000. It then charts Hank Willis Thomas’s career as he grapples with the issues of grief, black-on-black violence in America, and the ways in which corporate culture is complicit in the crises of black male identity. The concluding section presents his newest body of work, Unbranded, in which Willis Thomas examines advertising and media representation of African-Americans. With his characteristic pointedness and dark humor, Willis Thomas shows in Pitch Blackness why he is considered one of today’s most compelling emerging artists.