Harold C. Livesay – författare
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2 produkter
2 produkter
Merchants and Manufacturers
Studies in the Changing Structure of Nineteeth Century Marketing
Häftad, Engelska, 1989
213 kr
Skickas inom 10-15 vardagar
In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers. By the beginning of the 20th century the outlines of a new economic order had emerged, one in which the modern corporation became the dominant institution. "A splendid study in business history. And it is business history of the best kind, that which relates changes in business organizations and practice to the mainstream of economic development."—Journal of Southern History. "No one before Porter and Livesay has so carefully delineated the transition from the old mercantile to the new industrial world…A good book about an important subject."—Choice.
Del 12 - The International Library of Critical Writings in Business History series
ENTREPRENEURSHIP AND THE GROWTH OF FIRMS
Inbunden, Engelska, 1995
10 365 kr
Skickas inom 7-10 vardagar
This important two volume set focuses on the functional relationship between the entrepreneur and the growth of the business firm. These papers trace the process through which scholars first brought entrepreneurs from the twilight of historical obscurity, broadening our understanding of their crucial role and rediscovering the entrepreneur as the prime mover of economic invigoration in the late twentieth century.Professor Livesay has chosen a selection of key articles and papers in this area - many of which are only available in specialized journals and not accessible in every library. He has also written a new comprehensive introduction to accompany the piece.