Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

It is an exciting time to be a librarian. Advances in technology have let libraries expand far beyond walls and lead the way in information delivery, while transforming the physical library into a place where customers can connect to information in new ways.

It is also a challenging time to be a librarian. With continual change as the new normal, staying current can seem overwhelming. Even as they face budget shortfalls and staff reductions, librarians are tasked with finding the time and resources to keep abreast of rapid changes.

This book offers a cornucopia of practical advice about how to acquire new skills (and formal and informal credentials) through all stages of a career. The 27 essays cover formal and online education, conferences, fellowships, workshops, networking, teaching, mentoring, balancing personal with professional lives, and money matters--and are filled with practical, honest and real-world advice.

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

It is an exciting time to be a librarian. Advances in technology have let libraries expand far beyond walls and lead the way in information delivery, while transforming the physical library into a place where customers can connect to information in new ways.

It is also a challenging time to be a librarian. With continual change as the new normal, staying current can seem overwhelming. Even as they face budget shortfalls and staff reductions, librarians are tasked with finding the time and resources to keep abreast of rapid changes.

This book offers a cornucopia of practical advice about how to acquire new skills (and formal and informal credentials) through all stages of a career. The 27 essays cover formal and online education, conferences, fellowships, workshops, networking, teaching, mentoring, balancing personal with professional lives, and money matters--and are filled with practical, honest and real-world advice.