Hartwin Maas – författare

Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Bremen, language: English, abstract: Conflict can be regarded as a reality of management and organizational behavior. Most of us will understand what is commonly meant by organizational conflict and be aware of its existence and effects. Yet conflict is another term which can be defined and interpreted in a number of ways. We can see conflict as behavior intended to obstruct the achievement of some other person's goals. Conflict is based on the incompatibility of goals and arises from opposing behaviors. It can be viewed at the individual, group or organizational level. Conflict is not necessarily good or bad but inevitable feature of organization life. Even if organizations have taken great care to try and avoid conflict it will still occur. Conflict will continue to emerge despite attempts by management to suppress it. Conflict, if it appears, means that the organization is alive. The group tries to solve now and then quite difficult tasks by using different ideas. It can significantly improve the company s performance when it is oriented on the task solving. But it can very quickly move from task to the people and their emotions. In this case the influence of the conflict on the organization may be very destructive. And everyone should realize that.

Essay from the year 2005 in the subject Business economics - Economic Policy, grade: 1,2, Arnhem Business School (Arnhem Business School), course: International Economics, language: English, abstract: Since the beginning of the idea of the European Monetary Union (EMU), UK had a negative attitude towards a single monetary policy with a single currency. This antipathy was amplified on the one hand by the withdrawal of the European Exchange Rate Mechanism in 1992 caused by different economic policies, oil price rises and German unification and on the other hand by thelaunch of the EMU in 1999. In fact the UK government starts to work towards cooperation with the EMU by setting specific goals. But before taking further steps, the criteria of the Maastricht Treaty have to be fulfilled and the five economic tests assessed by the UK government have to be passed. Since 1997 the UK has made real progress towards meeting the five economic tests. Although there are arguments that in a long term the payback of joining EMU offset the costs, the benefits are too low and the costs too high at the moment. The idea of one currency in Europe has been around for many years. But according to Pitchford the true launching of the EMU process dates from the Werner Committee which was set up in 1970 and submitted its final report, called 'the Werner Report', in February 1971. The first major step for the implementation of the Werner plan was the European 'currency snake' in1972. Through this arrangement the fluctuations between participants' exchange rates should be limited to 2.25%. However, this process was not effective because of the collapse of the Bretton-Woods regime which determined a fixed exchange rate in terms of gold. The UK joined the snake system just for one month. A further step was the creation of the European Monetary System (EMS) in 1979. The main objective of this system was to create monetary stability in Europe. This should be realized by the fixed rates between the currencies of the participating countries which where settled on their value against the European Currency Unit (ECU4). The UK did not join in the EMS and was still remote at the time of Delors Report in 1989.

Der Begriff »Best Ager« wird für die Alterskohorte der 50- bis 70-Jährigen verwendet. Sie gehören zu den geburtenstarken Jahrgängen und stellen mit über 30 Millionen Menschen die größte Alterskohorte in Deutschland dar. Da sie in der Regel über ein hohes Wohlstandsniveau verfügen, sind somit »im besten Alter« für hohe Konsumausgaben. Hartwin Maas charakterisiert ihre generationstypischen Merkmale und Verhaltensweisen. Sein Buch beschreibt, welche Angebote es für Best Ager gibt und welche fehlen. Sie finden Dos und Don''ts der Digitalisierung, konkrete Tools und Handlungsempfehlungen sowie Best-Practice-Beispiele mit Erfolgskriterien.Inhalte:- Die aktuellen Best Ager und ihr Konsumverhalten- Social Media bei den Best Agern- Umsatzsteigerung durch Best-Ager-Zentrierung- Entwicklung zum Best-Ager-Marketing und Customer Equity- Wie Best Ager das Kosten-Nutzen-Verhältnis wahrnehmen- Das Jonglieren mit dem Marketingmix- Erarbeiten der MarketingstrategieDie digitale und kostenfreie Ergänzung zu Ihrem Buch auf myBook+:- Zugriff auf ergänzende Materialien und Inhalte- E-Book direkt online lesen im Browser- Persönliche Fachbibliothek mit Ihren BüchernJetzt nutzen auf mybookplus.de.

Der Begriff »Best Ager« wird für die Alterskohorte der 50- bis 70-Jährigen verwendet. Sie gehören zu den geburtenstarken Jahrgängen und stellen mit über 30 Millionen Menschen die größte Alterskohorte in Deutschland dar. Da sie in der Regel über ein hohes Wohlstandsniveau verfügen, sind somit »im besten Alter« für hohe Konsumausgaben. Hartwin Maas charakterisiert ihre generationstypischen Merkmale und Verhaltensweisen. Sein Buch beschreibt, welche Angebote es für Best Ager gibt und welche fehlen. Sie finden Dos und Don''ts der Digitalisierung, konkrete Tools und Handlungsempfehlungen sowie Best-Practice-Beispiele mit Erfolgskriterien.Inhalte:- Die aktuellen Best Ager und ihr Konsumverhalten- Social Media bei den Best Agern- Umsatzsteigerung durch Best-Ager-Zentrierung- Entwicklung zum Best-Ager-Marketing und Customer Equity- Wie Best Ager das Kosten-Nutzen-Verhältnis wahrnehmen- Das Jonglieren mit dem Marketingmix- Erarbeiten der MarketingstrategieDie digitale und kostenfreie Ergänzung zu Ihrem Buch auf myBook+:- Zugriff auf ergänzende Materialien und Inhalte- E-Book direkt online lesen im Browser- Persönliche Fachbibliothek mit Ihren BüchernJetzt nutzen auf mybookplus.de.

Master's Thesis from the year 2005 in the subject Economics - Finance, grade: 95% von 100% , HAN University of Applied Sciences (Arnhem Business School), course: VWL - Finanzwissenschaft, Marketing, language: English, abstract: The master thesis presents the derivation of the Customer Value-Based Model (CVM) which stands for a new approach for a solid corporate valuation. The CVM is a comprehensive tool for supporting strategic decision making processes and corporate valuation. It synthesizes a holistic view which takes strategic and operational management levels into consideration and establishes a financing-marketing interface. It connects the value of the customer base as a main focus of marketing activities with the corporate value as measurement of the financial success of the company. A further advantage is that the success of marketing activities can also be viewed from the shareholder value perspective. Hence, the model helps to estimate the commitment of marketing to the total performance of the company. The CVM is applied by a Volvo car retailer in the Netherlands. The car retail business is basically distinguishing between customer services which indicate that the customer should be the most risky asset for a company. Four subsidiaries belong to the Dutch car dealer which are analyzed within this master thesis and valuated by the CVM.

Warum wählen die Erstwähler 2024 nicht mehr Grün wie noch 2020, sondern vermehrt AfD? Dieser Frage gingen die Autoren nach. Vor dem Hintergrund der Landtagswahlen entstand die Jugendwahlstudie OST 2024 des Instituts für Generationenforschung. Untersucht wurden dabei die politischen Einstellungen, Motive, Wünsche und Sorgen von 1.106 Personen im Alter von 16 bis 25 Jahren. Die Jugendwahlstudie OST 2024 liefert neben den Erklärungsansätzen des Wahlverhaltens auch Handlungsempfehlungen, um neue Perspektivräume zu schaffen.