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Essentials of Marketing Analytics: 2024 Release ISE
Av Joseph Hair, Dana E. Harrison m. fl.
Häftad, 2024
876 kr
Lägg i varukorg
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …