Joseph Hair – författare
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4 produkter
Multivariate Data Analysis
Av Joseph Hair, Barry Babin m. fl.
Häftad, 2018
1141 kr
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For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives …
Essentials of Marketing Research: 2026 Release ISE
Av Joseph Hair, David Ortinau m. fl.
Häftad, 2026
857 kr
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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, …
Essentials of Marketing Research ISE
Av Joseph Hair, Mary Celsi m. fl.
Häftad, 2023
904 kr
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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, …
Essentials of Marketing Analytics: 2024 Release ISE
Av Joseph Hair, Dana E. Harrison m. fl.
Häftad, 2024
876 kr
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The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …
