Heidi Hansen – författare
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8 produkter
Brand Management in a Co-Creation Perspective
Communication as Constitutive of Brands
Av Heidi Hansen
Inbunden, 2021
2586 kr
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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the …
Brand Management in a Co-Creation Perspective
Communication as Constitutive of Brands
Av Heidi Hansen
Häftad, 2023
667 kr
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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the …
In The Words of Olympic Peninsula Authors: Volume 3
Av Linda B. Myers, Heidi Hansen
Häftad, 2019
346 kr
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Brand Management in a Co-Creation Perspective
Communication as Constitutive of Brands
Av Heidi Hansen
E-bok, 2021
760 kr
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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the …
Brand Management in a Co-Creation Perspective
Communication as Constitutive of Brands
Av Heidi Hansen
E-bok, 2021
760 kr
Lägg i varukorg
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the …
A Rewilder's Guide to Outdoor Adventure: Self Healing in Nature
Av Patrick Joseph Clark, Heidi Hansen
Häftad, 2025
285 kr
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