Helena Bilandzic – författare

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book explores three general areas of current scholarly study of the social aspects of media use. First, the introduction of interactive and so-called social media has had repercussions for the definition of media use, reception and even our perception of media effects. Second, the recognition that media constitute social practice, which utilizes media for its own goals, has been highly influential in communication research. Third, media provide many opportunities for participation in cultural and political issues. Yet media also shape participation in certain – and sometimes constraining – ways.

Das Handbuch bietet einen umfassenden Überblick über die Gegenstände und Theorien der Rezeptionsforschung. In den 37 Beiträgen wird ein systematischer Zugang zum State of the Art der jeweiligen Thematik aus einer kommunikationswissenschaftlichen Perspektive gelegt.Die umfassend aktualisierte und erweiterte 2. Auflage befasst sich in vier Teilen: (1) mit grundlegenden Konzepten der Medienrezeption, (2) mit Fragen der Zuwendung und Selektion, (3) mit spezifischen Phänomenen und Erlebnisweisen und (4) mit den wichtigsten Kontexten der Medienrezeption. Moderne Medienwirkungstheorien kommen ohne die Betrachtung von Rezeptionsprozessen nicht mehr aus. Im Handbuch werden daher die Prozesse vor und während der Mediennutzung im Detail betrachtet. Zielgruppe des Handbuchs ist das breite Fachpublikum der Kommunikationswissenschaft und angrenzender Fächer wie Soziologie, Psychologie, Politikwissenschaft und Erziehungswissenschaft.Mit Beiträgen vonStefanie Averbeck-Lietz | Anna Bartsch | Helena Bilandzic | Marco Dohle | Andreas Fahr | Luisa Gehle | Volker Gehrau | Alicia Gilbert | Uli Gleich | Anne Haage | Maren Hartmann | Uwe Hasebrink | Matthias R. Hastall | Andreas Hepp | Viktoria Heyer | Sarah Juricek | Anja Kalch | Veronika Karnowski | Christoph Klimmt | Thomas Koch | Anna Sophie Kümpel | Klara Langmann | Sophie Lecheler | Nicole Liebers | Christine Linke | Merja Mahrt | Jörg Matthes | Fabian Mayer | Teresa K. Naab | Brigitte Naderer | Stephan Niemand | Magdalena Obermaier | Özen Odağ | Zoe Olbermann | Daniel Possler | Elizabeth Prommer | Leonard Reinecke | Diana Rieger | Simon Sax | Svenja Schäfer | Christian Schemer | Daniela Schlütz | Anna Schnauber-Stockmann | Holger Schramm | Stephan Schwan | Ulrike Schwertberger | Philip Sinner | Denise Sommer | Monika Suckfüll | Freya Sukalla | Ralph Weiß | Werner Wirth | Carsten Wünsch | Tim Wulf