Helga Jonuschat – författare

The goal for consumer oriented business should be to make a profit and to do it without costing the Earth. Yet exactly how to satisfy the needs and wants of consumers without contributing to environmental degradation is proving to be the essential, but elusive goal for businesses in the 21st century.The leading solution is to substitute material consumption with the consumption of services that offer consumers convenience and value but eliminate much of the inefficiency and waste associated with our throwaway society. Sustainable consumer services for households - services that are delivered to consumers at the premises such as home delivery of organic food, appliance leasing, mobile laundry services, internet marketing of homeservices or car pool schemes - provide a key part of the answer of how to reduce material consumption and waste while still turning a profit. Yet until now there has been little information to guide the development of such business models and practices.This book, equally a practical business handbook and business course text, provides the missing link in sustainable household service competitiveness by examining the issues, looking at business models, providing dozens of real-life best-practice examples and presenting data from the first largescale consumer survey. It provides a wealth of business know-how on what works and what doesn t, how to avoid potential pitfalls, and how to provide consumer services at the household level that are profitable, environmentally sustainable and that add to consumers quality of life.

Individual mobility is one of the most important needs of modern society and an important link between private, public and economic life. In contrast, transport also entails severe environmental and social burdens, foiling current efforts for sustainable development. As the main source of CO2 emissions, transport is a prominent driver for climate change, and individual car traffic is responsible for nearly a third of the total energy consumption. However, we have to consider that many commuters feel indeed very dependent on their car. Here, ridesharing promises to contribute to environmental protection, while still offering individual mobility. Although ridesharing options have been discussed since many years, internet and smartphones provide completeley new opportunities to find ridesharing partners today. Thus, this book deals with current efforts on implementing flexible internet- and phone-based ridesharing services. With a main focus on the users‘ perspective, their demands and acceptance limits, we aim to explore success factors for non-profit, but also commercial ridesharing concepts.

Individual mobility is one of the most important needs of modern society and an important link between private, public and economic life. In contrast, transport also entails severe environmental and social burdens, foiling current efforts for sustainable development. As the main source of CO2 emissions, transport is a prominent driver for climate change, and individual car traffic is responsible for nearly a third of the total energy consumption. However, we have to consider that many commuters feel indeed very dependent on their car. Here, ridesharing promises to contribute to environmental protection, while still offering individual mobility. Although ridesharing options have been discussed since many years, internet and smartphones provide completeley new opportunities to find ridesharing partners today. Thus, this book deals with current efforts on implementing flexible internet- and phone-based ridesharing services. With a main focus on the users‘ perspective, their demands and acceptance limits, we aim to explore success factors for non-profit, but also commercial ridesharing concepts.

Individual mobility is one of the most important needs of modern society and an important link between private, public and economic life. In contrast, transport also entails severe environmental and social burdens, foiling current efforts for sustainable development. As the main source of CO2 emissions, transport is a prominent driver for climate change, and individual car traffic is responsible for nearly a third of the total energy consumption. However, we have to consider that many commuters feel indeed very dependent on their car. Here, ridesharing promises to contribute to environmental protection, while still offering individual mobility. Although ridesharing options have been discussed since many years, internet and smartphones provide completeley new opportunities to find ridesharing partners today. Thus, this book deals with current efforts on implementing flexible internet- and phone-based ridesharing services. With a main focus on the users‘ perspective, their demands and acceptance limits, we aim to explore success factors for non-profit, but also commercial ridesharing concepts.

Das Buch orientiert sich an drei thematischen Schwerpunkten. Nach einer Einleitung zum Forschungsstand widmet sich der erste Schwerpunkt „Das elektronische Wegetagebuch“ Praxisberichten bzw. Methodenkonzepten. Der zweite Schwerpunkt fokussiert die technischen Aspekte der Erfassung von Wegedaten. Dabei wird auf unterschiedliche Ortungstechnologien Bezug genommen, auf Methoden der Ortung und auf Anwendungsfälle eingegangen. Der dritte Schwerpunkt richtet den Blick auf den Nutzer. Hier stehen vor allem Fragen zum Datenschutz und zur Akzeptanz sowie zur Nutzerintegration im Postprozessing der Datenaufbereitung im Vordergrund. Das Buch schließt mit einer Zusammenfassung der wesentlichen Ergebnisse und einem Ausblick über Anforderungen an ein Smartphone basiertes Wegetracking als wissenschaftliche Methode.