Herbert Woratschek – författare

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.

This book was published as a special issue of European Sport Management Quarterly.

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.

This book was published as a special issue of European Sport Management Quarterly.

Dieses Buch stellt die Ergebnisse des Forschungsprojektes „Benchmarking logistischer Unterstützungs- und Dienstleistungsprozesse im Gesundheitswesen und in industriellen Anwendungen“ zusammen. Der erste Teil des Buchs befasst sich mit der Motivation, Problemstellung und Beschreibung des neuartigen Konzepts des „Wertschöpfungsorientierten Benchmarking“. Im zweiten Teil werden theoretische Grundlagen des Vorhabens beschrieben: u.a. Wertschöpfung und Wertschöpfungskonfigurationen, Dienstleistungsproduktivität und Benchmarking. Die Anwendungsfelder Kliniken und Kontraktlogistikdienstleister sowie ausgewählte Dienstleistungsprozesse wie die Patiententransportlogistik oder die OP-Personaleinsatzplanung stellt der dritte Teil des Buchs vor. Daraufhin erklärt der vierte Teil des Buchs die in den Anwendungsfeldern angewendete Benchmarkingmethodik aus drei verschiedenen Sichtweisen: Prozess-, Wertschöpfungs- und Kundenwertperspektive. Die Ergebnisse der Benchmarkingstudien sind anschließend beschrieben und werden in einer Lern- und Simulationssoftware aufgenommen. Abgerundet wird das Beitragswerk im letzten Teil mit Case-Studies aus der Praxis von Kliniken und Kontraktlogistikdienstleistern.