Howard Yu – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2027
396 kr
Kommande
From the leader of the Future Readiness Center comes your data-driven guide to getting ahead—and staying ahead—in an ever-shifting, fast-moving world.Why do some companies prosper in both good times and bad, seemingly ready for everything, while others shatter at the first tremor of change? What are the levers that great leaders pull to prepare their organizations to be future-ready in a world of uncertainty?To find out, Professor Howard Yu and his colleagues at IMD's Future Readiness Center developed a proprietary Future Readiness Indicator that uses hard data to assess a company's ability to prepare for long-term trends. Now, in Ready for Everything, Yu translates those insights into a practical guide that will help leaders prepare their own organizations for an uncertain world.According to Yu, staying ahead means learning what's next, pioneering new approaches in the areas you know best, and believing in the compounding effects of continuous small improvements to drive sizeable long-term advantage.Through detailed case studies, Yu shows that in fast-changing industries incumbents, even century-old companies, can hold a powerful edge—but only if they keep evolving quickly. He explains what future-ready leaders do to set their firms apart. And he lays out a new framework with tools you can put to work immediately to help your organization become ready for everything.
Häftad, Engelska, 2020
116 kr
Tillfälligt slut
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.