H.P. Kleyngeld – författare

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1 produkter

1. 

   Adoption of new food products

   An investigation into the existence and the characteristics of food innovators

   Av H.P. Kleyngeld

   Häftad, 2011

   567 kr

   Lägg i varukorg

   In this work the author reports on his research into the way food in­ novations are adopted. He deals particularly with whether food in­ novators can be distinguished, that is to say consumers who, more than other people, adopt new products not by chance but more or less systematically. The book …