Hyejeong Kim – författare

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the ‘end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.Key topics– The characteristics of an innovation– The influence of consumer groups– Long- and short-term fashion forecasting– Sociocultural factors and their influence on trends– Fashion professionals’ roles in creating and supporting trends– Consumer and industry trends accelerating product innovation and diffusion– Changing trend forecasting formats– The influence of trend forecasting on business decisions

This Element examines aviation English as a global lingua franca through the lens of communities of practice. Pilots and air traffic controllers involved in international operations belong to multiple communities, including local professional, broader local aviation, and international aviation communities. Their ongoing learning within these communities and the repertoire they develop - which influences their interactions - are explored. Against this framework, the inadequacy of the current internationally applicable language proficiency requirements is critically evaluated, alongside an analysis of four notable aircraft accidents that motivated these standards. The focus then shifts to analysing live radiotelephony discourse in abnormal situations, incorporating insights from domain specialists. Findings show that language-related aspects alone are insufficient; when combined with limited domain knowledge, it can lead to unsafe and ineffective communication. The Element highlights accommodation - both for linguistic and domain-specific - as a crucial skill in this intercultural communication context and recommends greater standardisation for handling abnormal situations.

This Element examines aviation English as a global lingua franca through the lens of communities of practice. Pilots and air traffic controllers involved in international operations belong to multiple communities, including local professional, broader local aviation, and international aviation communities. Their ongoing learning within these communities and the repertoire they develop - which influences their interactions - are explored. Against this framework, the inadequacy of the current internationally applicable language proficiency requirements is critically evaluated, alongside an analysis of four notable aircraft accidents that motivated these standards. The focus then shifts to analysing live radiotelephony discourse in abnormal situations, incorporating insights from domain specialists. Findings show that language-related aspects alone are insufficient; when combined with limited domain knowledge, it can lead to unsafe and ineffective communication. The Element highlights accommodation - both for linguistic and domain-specific - as a crucial skill in this intercultural communication context and recommends greater standardisation for handling abnormal situations.

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the ‘end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.Key topics– The characteristics of an innovation– The influence of consumer groups– Long- and short-term fashion forecasting– Sociocultural factors and their influence on trends– Fashion professionals’ roles in creating and supporting trends– Consumer and industry trends accelerating product innovation and diffusion– Changing trend forecasting formats– The influence of trend forecasting on business decisions